Weekly Roundup #17: Travel, Tech and Social Media

Week 17/2017

Welcome, everyone, to our latest Weekly Roundup! As you probably already now, we have made it our mission to deliver the most interesting and exciting news from the hospitality industry every end of the week. It’s our way of keeping up with the travel and tourism business, which is constantly changing and expanding. So let’s make sure that we are up to date with everything that went on this week!

Have a great weekend and don’t forget to come back next Friday!

Industry News

Metasearch - the winning approach to direct bookings: 

Our partner Fastbooking came up this week with an in-depth analysis, with very useful data and charts. This was meant to identify the evolvement of TripAdvisor, Trivago, Google Hotel Ads, HotelsCombined and Google AdWords, in regards of their metasearch performance. You can find here charts about their traffic volume, cost per click and return on ad spend and FASTBOOKING’s personal take on each one of them.

Shangri-La doubles up in Sri Lanka:

Moving on to clients of ours, the Hong Kong-based luxury hotel operator has a pipeline of new luxury properties across the Indian Ocean and Asia, beginning with the opening of Shangri-La Hotel, Colombo. Shangri-La’s Sri Lanka expansion comes at a time when the World Travel & Tourism Council (WTTC) forecasts the country’s travel and tourism GDP will grow 6.3% per year over the coming decade. By 2026, the industry is expected to be worth US$85 billion to the country’s economy.

Business Travel sector to grow by 3.7 percent annually:

According to a new report by Travelport and the World Travel & Tourism Council (WTTC), the business travel sector is about to grow by 3.7% per year over the next decade. Released at the WTTC Global Summit in Bangkok, the report shows that the fastest growth for the business travel sector is expected in the emerging markets, with Asia-Pacific leading the way at a predicted rate of 6.2% each year to 2027.

Business Travelers Are Stressed About Safety and Work-Life Balance:

A recent study conducted by the Association for Corporate Travel Executives (ACTE) and American Express Global Business Travel show that events over the last six months have caused business travelers to become more concerned with safety on the road and their overall quality of life when traveling. ACTE polled 239 travel buyers in North America, Europe, the Middle East, and Africa during the first three weeks of March. Compared to the last time this survey was conducted in September 2016, more travelers are worried about their safety when they are in destinations and potential disruptions while in the air.

Trends and Insights

These Categories Are Most Positively and Negatively Impacting Hotel Ratings:

Our latest blog post is focused around those particular categories and features of a hotel that impact its ratings, in positive and negative ways. Recent findings show that friendliness of staff most positively impacts hotel ratings, while bathrooms are dragging hotel ratings down most often. You can check the extended post for more insights and useful data, that can help a hotel build a better impact score.

The case for driving more millennials to your resort:

TRACK, a cloud reservation, sales and marketing CRM company, published an exciting and complex post about millennials and how to make sure that you have what it takes to attract them to your accommodation. Focusing on technology and social media is a big step of drawing the attention of millennials, which currently represent over 83.1 million of the U.S’ population. Make sure to check the extended article, for more advice and tips on how to make your business popular among millennials.   

6 Trends Hoteliers Need to Pay Attention to This Year:

The hospitality industry, like any other, goes through different phases and experiences different trends. Priorities for travelers and hoteliers change almost every year, along with technology and the rise of online presence (reputation, social media, etc). So you can find in this post six growing hotel trends to pay attention to this year, in order to make sure that your business stays on top.

Technology

Amadeus develops virtual reality travel booking experience:

We have previously touched base on this subject, with stories that emphasized the benefits of using virtual reality in travel. This seems to be one of the best possible industries to implement such a revolutionary technology, so now, Amadeus has taken things a step further, by claiming to the world’s first virtual reality (VR) travel and search booking experience. The innovation allows travelers to complete the whole booking process - from choosing the destination to payment - all without leaving virtual reality.

Restaurant Technology - To Use or Not Use Technology: That's the Question:

Many consumers, especially millennials, expect technology to be a part of their dining experience. However, our new research finds that the human element is still important to them. A number of customers say they prefer certain types of restaurant technology, like online ordering, kiosks and mobile payment. Yet many claim they aren’t sure how they feel about automation and robotics. Check out the full post for more statistics and interesting facts.

Laura Badiu

Laura is a passionate bookworm and a gifted writer. Since joining TrustYou’s marketing team, she has embraced topics in the travel and hospitality sector with enthusiasm. Using her degree in Journalism, Laura creatively weaves words into insightful stories with a focus on reputation management.

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