Weekly Roundup #16: Travel, Tech and Social Media
Greetings, everyone! Here we are once again, with a brand new Weekly Roundup! We hope you had great holidays and a nice week, but now it’s time to make sure that we are all caught up with the latest hospitality news. Start the Friday recap by scanning the headlines and descriptions below and, if something in particular sparks your attention, feel free to check out the extended posts!
Enjoy your weekend and we’ll be back in a week!
This week, our latest partnerships was made official and we are extremely excited about it! Digital marketing expert rainmaker Digital is now our distribution partner. The Namibia-based company is specialized in managing and optimizing the entire digital presence and marketing for hotels, lodges, guesthouses, and tour operators located in Southern Africa. Our guest feedback platform and all of its features are now seamlessly included into the “5 Stages of Digital Success” program that rainmaker digital offers its clients.
Our clients are expanding their presence in Pakistan with their third property in the country. The Swiss hospitality firm has signed a deal with the Orient Group of Companies to manage the 310-key Mövenpick Hotel & Apartments Lahore, part of a new mixed-used development the government has earmarked as the city’s new commercial hub. Plus, the building is set to be the tallest one in Pakistan, once it opens in 2021.
Swissôtel, part of our client AccorHotels, announced yesterday that it has entered into a franchise agreement with Al Shiddi International for development of a new 218-room urban resort scheduled to open in early 2018.“This is an exciting new addition for the Swissôtel brand and a perfect complement to our company’s growing portfolio of city and resort destinations throughout Europe” said Duncan O’Rourke, COO Luxury Brands Europe for AccorHotels.
To celebrate Earth Day on 22 April, Booking.com has released findings from its global Sustainable Travel Report. According to the report, the number of travellers staying in an eco-friendly or ‘green’ accommodation at least once that could double this year with 65% of global travellers expressing this intention. This comes versus 34% who stayed in one or more last year. In addition, 68% confirm they are more likely to consider choosing an accommodation knowing that it was eco-friendly, with Chinese (93%), Brazilian (83%) and Spanish (80%) travellers the most likely.
Trends and Insights
Our partners, Hotels.com, analyzed 148 million comments from more than 5 million trusted guest reviews on hundreds of thousands of hotels worldwide. The research shows it's the simple things that create hotel perfection, with luxurious extras seen as the cherry on the cake. The Hotels.com data revealed that cleanliness and comfort are 35 times more important than an extravagant breakfast, a luxurious pool or a deluxe coffee machine in your room. And surprisingly, in this connected world, the impact of friendly and helpful staff is 10 times more important than free Wi-Fi.
A new report from Sojern and Google highlights three of the places the hotel industry is experiencing rapid growth and what hoteliers need to know to stay ahead of the game. These are the topics that were analysed: Across hotel segments and searches, independent hotels are on the rise; Mobile rises on the weekends and across all segments; Local and international development drives intent for hotels.
A record number of new travel industry jobseekers was registered last month despite standard pay for advertised roles falling by 3.5% over March 2016, new figures reveal. The number of people looking for jobs in travel smashed the previous high in March 2012 by more than 100 candidates, according to C&M Travel Recruitment and C&M Executive Recruitment.
This is our latest blog post, published this week, so if you didn’t get the chance to read it yet, now is the time! It’s a well known fact that Google has been continuously infiltrating the travel and hospitality industry. In this article, we talked about Google’s features that focus on travel and how a hotel’s presence and visibility on Google can have a great positive impact on its scores and overall performance.
EyeForTravel’s released its State of Data and Analytics in Travel Report, with some interesting facts and statistics. It seems that nearly 3/4 of travel professionals who work with data think their departments will get more spending money in 2017. Only 4% think there will be a decrease in budget. Respondents came from all verticals in the industry, and 74.5% said they expect budget increases in 2017.
HITEC Amsterdam is an event where financial and technology professionals in the hospitality industry gather to discuss how hotels can use technology for greater profitability and efficiency. During the event, one of the topics addressed was the way in which hoteliers can opt for the right technologies for their hotel, in order to not invest into the ones that do not fit their business and won’t increase their profits. You can find in this post 3 of the most important tips on how to make the right choice in regards of hotel technology.