Weekly Roundup #12: Travel, Tech and Social Media

Week 12/2017

Welcome everyone to a new Weekly Roundup!

Friday is here, spring is taking its course and the news are blooming. This week we gathered every single piece of information that is of interest to us and the travel industry, so make sure to take a look at our headlines. If you are particularly interested in a story, follow the link to the original post and enjoy!

Don’t forget to have a great weekend and we’ll meet again next week on our blog, for another roundup!

Industry News

New sources of Asian investment buying European hotels:

Asian capital is seeking further opportunities in Europe, according to panelists at the International Hotel Investment Forum. One major challenge for companies of all sizes is Chinese government capital control, while another, which is unique to the United Kingdom, is the labor problems that might follow Brexit. However, it seems that the growth in Chinese travelers to Europe is far from being a problem.

Reports show that tourism supports 1 in 10 jobs:

According to a new report by the World Travel & Tourism Council (WTTC), the tourism sector is outpacing global economy for 6th consecutive year. Travel & Tourism generated 1 in 10 of the world’s jobs in 2016 as the sector grew by 3.3%, generating US$7.6 trillion worldwide. This is 10.2% of global GDP when the direct, indirect and induced impacts are taken into account. The sector supported a total of 292 million jobs in 2016, which is 1 in 10 of all jobs in the world.

Airbnb rebrands in China as Aibiying:

Airbnb China is renaming its local service to “Aibiying” (爱彼迎)which the company said means “‘welcome each other with love.” The company announced a new brand for its China-based business and the local launch of Trips, its travel services feature. Beyond those launches, the firm pledged to increase its local presence via plans to triple its headcount in China and double its investment in the country.

Online hotel booking scams cost Americans $1.3 billion annually:

15 million online hotel booking scams occur every year, translating to $1.3 billion in bad bookings. With most consumers searching at least seven to ten websites before booking a reservation, it’s become more common for rogue third-party online booking sites to find ways to piggy-back on legitimate hotels. The Stop Online Booking Scams Act will help consumers tell the difference between the actual hotel website and fraudulent ones masquerading as name brand sites. The legislation is expected to be re-introduced in the 115th Congress in Spring 2017.

Trends and Insights

New York City ranks #1 as top U.S. destination in TripAdvisor’s 2017 Travelers’ Choice Awards: This week, TripAdvisor announced its Travelers’ Choice awards for destinations, which recognizes travelers’ favorite places around the world. New York was designated the number 1 US destination for the seventh consecutive year, while Bali is the global winner. The awards honor 418 outstanding destinations in 24 lists across the globe.

Travel Tripper publishes new Google eye-tracking study specific to hotel industry:

Travel Tripper, the hotel web technology provider released this Monday the results of a groundbreaking eye-tracking study on Google search results pages for the hotel industry. Testing specifically for brand name hotel searches on Google, the study data showed an increased user focus on Google ad products, as well as a decrease in visibility of organic search results.

5 Tips For Incorporating Reviews Into Your Hotel Marketing Strategy:

We have a new blog post this week, targeted towards hoteliers. We explored 5 ways of incorporating the guest feedback and its benefits into the hotel marketing strategy, not only to keep up with the technology-driven hospitality industry nowadays, but also to make the most out of a hotel’s reputation.

Technology

Maestro PMS Housekeeping App personalizes guest engagement:

In order to avoid situations where guests arrive to a hotel and their rooms is not ready, Maestro found a solution in its integrated mobile app that lets room attendants update the room’s status in the Maestro Front Office hotel management software from their handheld device. When Maestro’s Front Office gets the new status it automatically texts guests that their room is ready.

Over 30 Movenpick Hotels implement Oracle Hospitality OPERA Cloud property management software:

Oracle Hospitality OPERA Cloud enables the brand to optimize synergies in distribution, marketing, guest recognition and operations. This was recently implemented at over 30 Movenpick hotels in 10 countries across Africa, Asia, the Middle East and Europe. The hotel company plans to have all its properties using OPERA Cloud by 2018.

 

Laura Badiu

Laura is a passionate bookworm and a gifted writer. Since joining TrustYou’s marketing team, she has embraced topics in the travel and hospitality sector with enthusiasm. Using her degree in Journalism, Laura creatively weaves words into insightful stories with a focus on reputation management.

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