Weekly Roundup #12: Travel, Tech and Social Media

Week 12/2018

Greeting, fellow readers and welcome to another Weekly Roundup! As usual, we gathered this week’s most relevant news and stories from the travel industry and summarized them for you. Take a look at the headlines, to get a fresh dose of information before heading off into the weekend. Also, make sure to follow our social media accounts, for even more updates: Facebook, Twitter, LinkedIn and Instagram!

Enjoy your Friday and we’ll talk next week!

 

Industry News

 

2017 was the year of global growth for European hotel industry:

The latest ECM-MKG European Destinations Observatory report points out that, in European cities, the Revenue Per Available Room (RevPAR) experienced in 2017 a 6% growth, compared to 2016. The Occupancy Rate increased by 2.2 points and the Average Daily Rate (ADR) by 2.9%. Midscale and upscale hotels are on a dynamic trend with a RevPAR of +6% both compared to last year. Overall, growth can be observed throughout the continent, especially in the Iberian Peninsula, UK, and Eastern Europe.

Expedia launch Holiday Value Index tool:

Expedia’s Holiday Value Index is a new tool which analyses average hotel and flight prices, cost of living data, and exchange rates from 50 of the world’s most popular holiday destinations. The index refreshes daily with flight and hotel data, providing users with indicative average prices based on travel from three UK departure airports (MAN, LHR, LGW) and weekly stays in 3* and 4* hotels. Plus, it’s easy to use: the tool allows users to filter destinations by their preferred holiday type (beach or city) and month of travel. This returns a list of destinations rated by average spending costs (from cheapest to most expensive).

Travel & Tourism’s contribution to the world's economy:

WTTC’s latest annual research, in conjunction with Oxford Economics, shows Travel & Tourism’s contribution to world GDP outpaced the global economy for the seventh consecutive year in 2017. In 2017, Travel & Tourism’s direct, indirect and induced impact accounted for: US$8.3 trillion contribution to the world’s GDP, 10.4% of global GDP 313 million jobs, 1 in 10 jobs around the world US$1.5 trillion exports (6.5% of total exports, 28.8% of global services exports) US$882 billion investment (4.5% of total investment). The research shows that 2017 was a bumper year for the global Travel & Tourism sector, which grew at 4.6%, much faster than the economy as a whole (3% growth during 2017). Its role as a driver of prosperity is clear, as the sector created 7 million new jobs in 2017, 1 in 5 of all new jobs across the world.

 

Trends and Insights

10 Reasons To Choose TrustYou As Your Guest Feedback Platform:

Celebrations continue, as this month we officially turn 10 years old! This marks a huge milestone for our company and we are extremely proud that we've come so far. Ever since the company was founded, back in 2008, we have constantly grown and continuously improved, with more drive and passion for our work. In honor of our 10th anniversary, here are 10 reasons why you should definitely choose TrustYou to manage your hotel’s online reputation and guest feedback in the most effective, quick, and user-friendly ways! From our sophisticated platform to our amazing team and industry recognition, we successfully check all the right boxes!

Relevance Of Direct Guest Messaging In Hospitality | Benjamin Jost, TrustYou – ITB Berlin:

At this year's ITB Berlin, our CEO, Benjamin Jost, discussed about the importance of direct messaging in hospitality, through verified statistics. Having developed a direct messaging tool, integrated into our feedback platform, provides us with valuable insights about the guests’ prefer mean of communication and how hotels can properly leverage it, to meet the modern travelers’ needs and expectations. Check out the video recording of the ITB panel, to learn best practices of direct messaging between hotels and guests, plus research findings regarding guest communication preferences.

Hotel Price Index from Hotels.com reveals U.S. travelers spent their money on experiences abroad:

After three years, prices travelers paid for overnight accommodations rose 2% globally in 2017, according to the latest Hotels.com Hotel Price Index (HPI). In a year where cryptocurrencies flooded the market, hashtags took over the red carpet and political debate turned well, political, the needle has also moved for travelers, with a two-point rise in the global Index to 116, the closest it has been to the 2007 peak of 118. In the U.S., more citizens have a passport than ever before, and as a result they are looking to get out and experience the world, despite an increase in prices paid* for hotel stays. More key findings from the study are displayed in the extended article.

 

Technology

Artificial Intelligence (AI) and Business Communications:

RingCentral, a leading provider of global enterprise cloud communications and collaboration solutions, came out with an interesting article about how the use of AI impacts business communications. It’s no secret that AI is one of the hottest topics in the technology world today. Its implications for business are getting deeper and deeper and hospitality makes no exception. Some of the tools described in this post are live today for real customers, some are in active development, and on the horizon; But what they all have in common is the ultimate goal of providing innovative new ways of improving the way businesses communicate. AI enables better automation across all aspects of communication, a more proactive decision making and it also represents a shift in how we interact with our tools. Take a look at the extended post to find out more relevant insights into the world of AI and its implications in today’s business world.

4 Tips For The Mobile Hotelier:

Being a top-notch hotelier today requires agility, flexibility, quick 24/7 decision-making and unprecedented levels of responsiveness. As a result, the new reality is that hoteliers can no longer effectively operate their properties from just behind their desks. Technology has revolutionized how hoteliers can efficiently conduct business whether on-property or off-site – with huge benefits for guests, staff and the bottom line. Easy-to-implement technology tools are significantly improving operations, allowing employees to deliver a near-flawless personalized customer experience. Not embracing the available technology is akin to missing opportunities to grow your business. The most important things that mobile hoteliers should focus on are: property-wide automation; cloud-based solutions; AI & IoT; the use of mobile among the staff.

Laura Badiu

Laura is a passionate bookworm and a gifted writer. Since joining TrustYou’s marketing team, she has embraced topics in the travel and hospitality sector with enthusiasm. Using her degree in Journalism, Laura creatively weaves words into insightful stories with a focus on reputation management.

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