Twitter News = More Mobile Conversions for Hotels

I’m not going to reinvent the wheel here, but I am going to sum up (in average language) what’s happening for hotels with Twitter’s recent announcement about deep-linking and Twitter cards. This is especially notable info for big hotel brands that offer last-minute travel deals, but I think independents and smaller brands can definitely benefit, too.

In case you need any encouragement about the importance of mobile deals, a Nielsen study shows that 33% of mobile users searching for travel related content intend to make a purchase within the day. So much opportunity.

Basically, the new opportunity with Twitter—called deep-linking—takes your user straight from Twitter into your mobile app. If the user doesn’t have your app already dowloaded on their mobile device, they’ll be able to download it straight from Twitter (it’s really obvious… it says “download the app”). Bingo—easy app promotion.

If the user already has your app, they can go straight from Twitter into your app. As Tnooz notes, this means more conversions for last-minute deals since the user probably has their payment information already loaded in your app. They don’t have to sign in to clunky mobile websites; just press a button and the deal is booked. Cool! Most last-minute bookings are coming from smart-phones (around 70%), so this new feature means a big edge over the competition when it comes to conversions.

How do the Twitter cards factor in here? You have to have Twitter cards in order to use deep-linking, but you’ll want them anyway if you don’t already have them. They allow to you push out bigger and better Tweets with product information, pricing, etc. All hotels could benefit from Twitter cards, so check out that Tnooz link above for more details about the cards.

Read more about the new Twitter cards and deep-linking opportunities in Twitter's announcement.

Tony Ciccarone

Tony Ciccarone is a web developer who is experienced in making high-quality professional websites, writing clean & reusable code, and creating data-driven web applications.

Recommended Reads

How Google Hotel Reviews Impact Your Hotel

Valerie Carboni // August 1, 2021

Google has been one of the top hotel review sources over the past several years, along with Therefore, there is always a lot of buzz about hotel reviews on Google and what really drives…

Encouraging Global Score on the Travel Heath Index but Caution is Still The Word of the Day

Laura Badiu // August 20, 2020

In the previous weeks, our Travel Health Index indicated Europe’s progress in terms of travel, as seen through guest reviews. However, the rising number of COVID-19 cases has also made itself known in our index’s…

The New Face of a Winning Hotel Listing - Promoting Cleanliness on Booking Platforms

Laura Badiu // August 27, 2020

At this point in time, it’s safe to say that cleanliness is and will be the word of the day for many days to come. In the travel and hospitality industry, things are shifting and…

Start Winning. Request a Demo Today!