What is really important when it comes to investing in guests: Panel discussion at ITB Berlin

At ITB Berlin 2016 TrustYou's co-founder and CEO, Benjamin Jost, participated in a panel discussion debating if loyalty programs still make sense and what is really important when it comes to investing in guests. Further participants of the panel were Frank Astheimer, Director Retail Partnerships at Miles & More, Sarah Kennedy Ellis, Vice President Global Marketing at Sabre Hospitality Solutions and Elina Zois, Director Marriott Rewards & CRM Europe, Marriott International.
See the full panel discussion here:

Katharina Heitmann

Katharina loves the tourism and hospitality industry. In the past decade, she has done it all - from graduate studies, working at Disneyland, and climbing the hotel ladder, to marketing, PR, and communications. At TrustYou, her goal is to show how ORM and review marketing lead to a hotel’s success.

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