Hotel Marketing on TripAdvisor: My Easy Top Three To-Dos
Yes, you can. That is, yes, you CAN make a difference in your hotel’s TripAdvisor profile. There are plenty of places that will give you a checklist of things to do, so I’m not going to reinvent the wheel… I’m just going to give you my top three suggestions for super easy hotel marketing on TripAdvisor.
- 1. Use the business profile. Remember the other day, when I said, “Do it all.” That includes TripAdvisor. Put up just as much information as they’ll let you. It’s not hard. And here is one of the rare occasions where I’ll tell you to post your stock photos—as long as those stock photos accurately represent your property. (Ah, finally, somewhere you can use those all-too-expensive images.) Travelers expect to be able to look at your photos and then compare them with other travelers’ photos. It’s a reality check.
- Ask your guests for reviews. Our experience at TrustYou is that easily 20% of hotel guests are more than happy to provide reviews of your property and even more if you make it really simple for them. Just ask and you shall receive. Put a TripAdvisor link in your newsletter. Send out a post-stay “Thank You” with a polite request for the guest to review your hotel on TripAdvisor. At TrustYou, we have a survey format that can be customized. However you choose to do it, just don’t forget to ask.
- Respond genuinely! Always respond to reviews in a genuine, friendly way. I know you’re not the one doing it, but in case it ever crosses your mind, please, please, please avoid canned responses. No part of your response should be copied from a form letter. Travelers read these; they’ll notice.
Ultimately, managing TripAdvisor is an extension of how you take care of your guests when they’re at your hotel. If guests see you’re attentive, even when things aren’t perfect, they will still give you a try.