Hotel Marketing on Pinterest (Psst, the Keyword is Interest)

Pinterest was once a social media outlier for businesses, but you’d be wise to keep it in your sights. It’s an indulgent space, where users are following and cultivating their passions—gourmet food and recipes, fast cars, beautiful homes, and luxurious destinations, among other things.

There’s apparently a temptation to simply upload stock hotel photos. Don’t fall prey. (Am I starting to sound like a broken record about this? Good.) As I said in this post about hotels and Facebook, social media is about authenticity, so give users something they can get really excited about. (P.S. This isn’t to say you can’t and shouldn’t carefully select some of your most interesting commercial imagery to post. If any social media site can take it, it’s Pinterest. I see more glossy, well-lit images here than just about anywhere else, since many users are pinning stock photos from websites. I’m just urging caution about making stock photos your strategy.)


So what can you do to keep it interesting? Here are a couple of ideas:


Image concierge: To give credit where it’s due, I first read about this—along with some good statistics—on Hotel Marketer some time ago. I still like the idea. It’s a way to engage users without being so self serving.


Neighbohood expert: Taking the concierge idea one step further, how about giving guests an in-depth look at your neighborhood? Trump Hotels does this for SOHO on their Pinterest page, but it could be done for virtually any city. If you have trouble finding photography, just go out and take some yourself. It’ll probably be more interesting that way.


What do your guests like to do? Four Seasons knows its clientele as you can see from their Fashion Board. Is your market families, artists and writers, business travelers? Consider their interests, then create thematic boards on Pinterest.


Whether you’re just getting your hotel’s Pinterest board going or have had one for a while, you’d be smart to use their new analytics. Here’s a nice demo of how to implement the new Pinterest analytics tool. It starts tracking data once it’s “turned on,” so stop reading and go flip the switch.



Tony Ciccarone

Tony Ciccarone is a web developer who is experienced in making high-quality professional websites, writing clean & reusable code, and creating data-driven web applications.

Recommended Reads

How Google Hotel Reviews Impact Your Hotel

Tony Ciccarone // August 1, 2021

Google has been one of the top hotel review sources over the past several years, along with Therefore, there is always a lot of buzz about hotel reviews on Google and what really drives…

Expert Advice for Hospitality in 2021 - Where Do We Stand, Where Do We Go?

Laura Badiu // February 4, 2021

2021 is a year full of expectations. While navigating through the uncertainty and hardships of 2020, we have all looked at the new year with hope; hope that things will get better, that our industry…

What Your Hotel Guests Are Saying About Local Travel

Tony Ciccarone // February 16, 2021

With many borders being closed again due to COVID at the beginning of 2021, and markets recovering and reopening at different rates, travel trends are currently more focused on what you can do where you…

Start Winning. Request a Demo Today!