Business Travelers vs. Leisure Travelers: Cheat Sheet of Social Stats
I’m guessing that you already know a lot about your guests: their age, gender, geographical location. But you may not always know their reason for travel: are they traveling for business or pleasure? Maybe this bit of information doesn’t seem as important as other demographic information; maybe it does seem important (after all, yesterday's post showed that this topic was our most popular post of 2013), but the information is just harder to come by when a guest books at your hotel.
Business travelers and leisure travelers have something in common: they both rely heavily on reviews and social media. However, their travel patterns and wants/needs are different, beginning with the way they find a hotel. Business travelers first rely on recommendations from their company, then go to search online reviews written about company-recommended hotels online. Leisure travelers first rely on recommendations from friends, family and reviews. Business travelers demand a location close to their appointment or conference and great WiFi. Leisure travelers demand a great price.
Understanding social stats and these types of differences between the two groups of travelers allows you to better serve and market to both groups. So, why not get to know more about these travelers? Download this handy cheat sheet of social stats for business travelers vs. leisure travelers to understand the key differences.
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