Brands Double the Exposure of a Positive Comment on Twitter

Some brands are helping properties double their positive online guest feedback by retweeting the comments. Not only does this boost the brand, but it also gives a little extra exposure to individual properties. True, this is self serving and should be used sparingly so as not to turn off your followers. They don’t want to see tweet after tweet of indulgent accolades. But I do believe there’s a useful place for it if your hotel has high Twitter volume and you’re strategic about the posts.

For instance, if you’re aiming to keep families—and especially children—happy perhaps be looking for feedback from the children themselves. Nice that it has a link, because as we chatted about already this week, it could double your open rate.

Perhaps Four Seasons thinks similarly about promoting their restaurants and bars. Meanwhile, I also learn there’s a Four Seasons in Doha.

Smart for a resort to feature guest activities. Here, the sharks hashtag gives the user an idea about what the guest enjoyed without even opening the link… but they just might anyway.

Subscribe to the brainTRUST blog feed for more strategies next week.