Tag Archive: study

Impact Score Blog

How Data Science Improves A Hotel’s Operations And Reputation With TrustYou’s Impact Scores

by December 6, 2018 11:09 am ,

Your hotel’s reputation is based on a number of different features that travelers notice, experience, and then rate. As we continue to emphasize the importance and value of guest feedback, it’s essential to take a moment and focus on Impact Scores, which direct the attention to the categories that are most relevant when improving your reputation.   Through more than 10 years of experience in the guest feedback sector, we’ve managed to identify and pinpoint the relevant categories that affect a hotel’s’ reputation, and allow you to see where you are doing great, or possibly not so well. But which… read more »

My Last Review

My Last Review was _____: a Guest’s Perspective

by April 17, 2018 2:42 pm

As a central point of our latest research project, we wanted to discover what type of reviews guests are leaving after their latest stay. So what did we do? We asked a group of travelers a set of questions that were aimed at their experience with online reviews. Even before their stay, most travelers - meaning 93% - are interacting with reviews before they make their booking decision, something we tested in a 2015 study. This time around, our researchers wanted to dig into that statistic even further, to see exactly how relevant reviews are to their booking decision. Guests were asked… read more »