Tag Archive: research

Webinar Blog

Top Unforgettable Results from the Expedia Group, PhocusWire, and TrustYou Webinar

by December 17, 2019 1:52 pm

Looking back at a year full of new information, we took the time to revisit our biggest webinar of 2019 and extract the key results. There were so many great recommendations hidden within the research results in the webinar, “Battle of the Brands: How Guest Reviews are Stealing the Show.” Let’s take a look at the top three results that we’ve extracted for all those who missed it. Don’t worry, you can still access the full recording here. Guest Rating Reigns as #1 in Importance Price is the variable that ultimately has the highest influence on a booking decision. However,… read more »

My Last Review

My Last Review was _____: a Guest’s Perspective

by April 17, 2018 2:42 pm

As a central point of our latest research project, we wanted to discover what type of reviews guests are leaving after their latest stay. So what did we do? We asked a group of travelers a set of questions that were aimed at their experience with online reviews. Even before their stay, most travelers - meaning 93% - are interacting with reviews before they make their booking decision, something we tested in a 2015 study. This time around, our researchers wanted to dig into that statistic even further, to see exactly how relevant reviews are to their booking decision. Guests were asked… read more »

Understanding Bad Reviews To Increase Your Hotel’s ROI In 2015

by December 17, 2014 10:58 am

Here’s what we know about travel reviews as 2014 comes to a close: they matter. A lot. There are plenty of stats out there that show positive reviews have a positive impact on travel booking decisions. In fact, this year in a TrustYou study, we uncovered that not only do review scores influence traveler decisions, positive reviews actually correlate with a willingness to spend more. To help hotels determine where to invest dollars that will directly affect travel review scores, TrustYou analyzed semantic categories (service, room, food, etc.) among a sample of the most negative reviews from our database and… read more »

Do Travel Reviews Have An Impact on Hotel Conversion Rates and Pricing?

by September 30, 2014 11:11 am

Anecdotally, most hoteliers will agree that reviews and online user-generated content are important for business. Quantifying this importance, however, is often difficult. We recently developed a study together with Donna Quadri-Felitti, Academic Chair and Clinical Associate Professor at NYU, Preston Robert Tisch Center for Hospitality and Tourism to better understand the effect that online reviews have on hotel conversion rates and pricing at the point of purchase. The study is the first of its kind using simulated booking engines and heat mapping technology to determine consumers’ hotel choices. The findings reveal that reviews do indeed have a significant impact on… read more »

What Women Really Want: Friendly Service, Stiff Drinks & A Sweet Pool

by August 14, 2014 1:32 pm

Analysis of 50 million verified travel reviews explores differences in what male and female travelers care about most at hotels   Close your eyes for a moment and think of the last time you visited a hotel. What was the first thing you noticed about the service? When posed this question, women will remember the staff’s friendliness (or lack thereof), while men think of the staff’s professionalism (or lack thereof). We recently analyzed 50 million hotel reviews to understand the differences between what women and men care about most during their hotel visits. While overall scores are similar for reviews… read more »