Tag Archive: Meta-Review

How Review Content Can Increase Conversion on Your Booking Platform

How Review Content Can Increase Conversion on Your Booking Platform

by January 19, 2023 10:44 am

It has become increasingly difficult to attract website visits that ultimately convert into bookings. Here’s how verified review summaries can help increase conversions on your booking platform.   Making Sense of the Digital Noise Complex - there is no better word to describe today’s booking process. Year after year, travelers’ expectations are evolving, and so is their purchase journey. The digital era has brought another layer of complexity when planning a trip, making it more difficult for travelers due to information overload. Too much and often inconsistent or contradictory information makes the entire process frustrating and overwhelming.  The modern traveler’s priority… read more »

Exclusive Interview How Hospitality Helps Advance Sleep Research

[Exclusive Interview] How Hospitality Helps Advance Sleep Research

by September 22, 2022 9:00 am

An interview with Mr. Hidetaka Yonemoto, Director of International Hotel Development, nine hours, Inc. nine hours Inc. operates 13 capsule hotels and 7 other hotel brands nationwide in Japan. The company had been planning to expand overseas before the pandemic, and although the project was temporarily suspended, it has now been resumed. Last year, the company also launched a new business line focused on sleep research, adding a new layer of value amidst the drastically changing demand for business and capsule hotels in the city center of Japan. In this edition of TY Top Interview, we interviewed Hidetaka Yonemoto, Director… read more »


Destination Recovery: What Destinations Can Do to Win Back Guests

by April 29, 2020 3:18 pm ,

In the context of the coronavirus crisis, the health concerns, and the travel restrictions, destinations are suffering significant losses. While it’s not at all hard to get overwhelmed by the current situation and be tempted to sit back and just wait for it to end, what will eventually make the difference between the winning parties and the losing ones is what is done right now.  For destinations, the struggle of winning back guests is taking place on multiple fronts: accommodations, restaurants, and activities. The mix of these three factors is what normally differentiates a destination experience from a simple hotel… read more »


OTAs on the Path to Recovery – How to Prepare for a Post COVID-19 Traveler

by April 16, 2020 10:05 am , ,

Given the COVID-19 situation, we are now witnessing one of the biggest crises and the most severe decrease in the number of bookings for vacations, business trips, and everything in between. For online travel agencies (OTAs), travel management companies, or other third-party booking platforms, the current situation can have consequences just as severe as for hotels.  In the midst of these uncertain and trying times, two things are becoming clear: one, that the world will eventually travel again and two, that travel will be significantly different. From the booking journey to traveler behavior and the actual stay, it is safe… read more »

Business Travel

Are Travel Management Companies Leveraging Reviews The Right Way?

by January 29, 2020 9:33 am

Business is booming for corporate travel. The industry has been on a constant rise and is predicted to be a section of high growth within the travel sector. Business trips are now showing up in many job descriptions and employees are beginning to spend more on such trips every year, acknowledging their importance and impact. In fact, between 2016 and early 2019, average travel spending more than doubled, which shows an uprising trend and a great business opportunity for travel management companies. GBTA forecasts that travel spending will expand to $1.7 trillion by 2022. This, along with the imminent rise… read more »


Maneras eficaces de mejorar y personalizar la búsqueda de hoteles en tu plataforma de reservas

by January 28, 2020 4:04 pm

La competencia entre OTA, operadores turísticos y otras agencias de terceros por conseguir reservas en línea es feroz. Ahora, con las herramientas adecuadas, es más fácil llegar a cifras más altas de reservas en línea. ¿Qué esperan los viajeros y a qué responden bien en términos de reservas de hoteles a través de sitios web de terceros? ¿Cómo puedes asegurarte de fomentar las reservas sin demasiadas complicaciones ni inversiones de tiempo y esfuerzo demasiado grandes durante el proceso? La respuesta es sencilla: optimizando la búsqueda de hoteles con la ayuda de reseñas y puntuaciones. No mostrar reseñas de clientes puede… read more »


Effective Ways to Elevate and Personalize the Hotel Search on Your Booking Platform

by October 14, 2019 11:28 am ,

Competition is fierce. When it comes to bookings and hotels, OTAs, tour operators, and other third-party agencies are constantly striving to attract travelers to their websites. A booking platform is the very base of any successful strategy. With the right tools, it is now becoming easier and easier to build on top of that base and reach new heights in terms of online booking figures.  What do travelers expect and respond well to in terms of booking hotels through third-party websites? How can you ensure that you encourage those bookings without overcomplicating things and investing too much time and effort… read more »

Is Amazon Too Late to the Fake Review Crack Down?

by October 21, 2015 9:42 am

Articles about how to spot a fake travel review are a dime a dozen, but in this consumer-driven, instant-access economy, the onus simply can’t be on the buyer to detect fraudulent reviews. Without the bandwidth—or let’s face it, the desire—to do the legwork, consumers will gravitate toward sources that offer the most-trustworthy reviews.   Amazon knows this. Last Friday, the company took its second round of legal action this year against fraudulent reviewers in an effort to prevent degradation of its brand—and, clearly, to keep the consumers coming. This is certainly one way to do it, though notably reactive.  … read more »

Weekly Roundup: Travel, Tech and Social Media

by August 28, 2015 10:26 am

Is August really over? We’re enjoying the last few days of sun here. There’ve been some pretty cool developments like Think with Google’s Travel Dashboard. Before you take off for the weekend, make sure you haven’t missed any industry news in our Travel, Tech, and Social Media Weekly Roundup. Happy reading! Think with Google: Travel Dashboard THINK WITH GOOGLE launches the Travel Dashboard with detailed information about the search habits of online travelers. This info is said to update quarterly, and answers (by city) fundamental questions such as “where are people traveling”, and “from where are people coming”! ixigo Extends… read more »

How to Make the Travel Research Process More Efficient So You Can Close the Deal

by January 8, 2015 5:14 pm

Not that long ago, a conversation about travel marketing was focused on analytics—pages per visit, time on site, content engagement, and so forth. This conversation has shifted considerably in the last few years, focusing more on the proliferation of devices and on how or when travelers are using them. Though the dialogue has shifted, we can’t lose sight of the old-school metrics that still guide us in the new device-laden era, more specifically how those metrics might be changing. For instance, not that long ago travel sites aimed to keep guests on site as long as possible, believing the more… read more »

What Women Really Want: Friendly Service, Stiff Drinks & A Sweet Pool

by August 14, 2014 1:32 pm

Analysis of 50 million verified travel reviews explores differences in what male and female travelers care about most at hotels   Close your eyes for a moment and think of the last time you visited a hotel. What was the first thing you noticed about the service? When posed this question, women will remember the staff’s friendliness (or lack thereof), while men think of the staff’s professionalism (or lack thereof). We recently analyzed 50 million hotel reviews to understand the differences between what women and men care about most during their hotel visits. While overall scores are similar for reviews… read more »

The Longest Review Ever Written

by March 19, 2014 8:00 am

Speaking of my short attention span, let’s talk about all of the time and research that goes into booking travel. On the one hand, you want to read all reviews to ensure that you are making a sound booking decision; on the other hand, this is unbelievably tedious and time consuming. So, most travelers settle for a happy medium, reading around 6-12 reviews. Here’s the thing: I don’t want to read 6-12 reviews. I think that is exhausting. So I’ve switched to Meta-Reviews, which are essentially the Cliff’s Notes version of all verified reviews online. I’ve been happy with my… read more »