Your hotel website is the first impression to potential guests, therefore, it should be seamless if you want to drive bookings. There are many ways to enhance your website, but often overlooked are the features that help highlight trust and transparency in the booking process. Guest feedback and ratings, along with Triptease’s Price Check widget are both add-ons that help hotels showcase the information travelers need to make booking decisions. We took a closer look into these two tools to see how they link up. Guest Feedback Guest feedback is one of the most important factors behind a hotels’… read more »
Happy Friday once again! We’re back with a new roundup of this week’s top travel and hospitality stories! Today, find out about the new TrustYou/Brand Karma partnership, learn about the relationship between millennials and technology and check out some tips to perk up your hotel's website conversions! Happy reading! Brand Karma & TrustYou Partner to Bring Hotel & Tourism Brands the Best of Reputation Management & Virtual Reality Brand Karma and TrustYou announce a strategic partnership, bringing together TrustYou’s powerful reputation management tools and Brand Karma’s digital innovation in virtual reality (VR). Hoteliers Continue to Battle Booking Duopoly OTAs are not… read more »
It's Friday, so you know what that means: time for our weekly roundup! Even in the madness of Oktoberfest we've been on the lookout for great travel and hospitality news for you. Click through for the best of this week's stories. Ein Prosit! Is Reputation the Key to Loyalty? Loyalty is hard to come by, yet essential to profitable operations in a competitive market. Repeat guests are far more valuable than one-time guests, and according to studies, engaged guests spend 46% more than unengaged ones. So what should hotels focus on to gain guest loyalty? Is reputation the answer? What… read more »
Happy Friday once again! I’ve come across some great articles this week. These inspiring reads are sure to get your creative juices flowing as you work on your plan to improve your business. Enjoy! Are Travelers Getting It All Wrong? Travelers are armed with more information than ever to make travel decisions. Vastly more. In fact, there are on average 465 reviews per hotel available to be read. With so much feedback in hand before booking, travelers should be pretty happy with their accommodations these days. But do they really have the feedback they need to make an informed decision?… read more »
It's already the first week of September and here at TrustYou, we are preparing for the fourth and final quarter of the year! A lot has happened over the past couple of days and since we know how difficult it can be to keep track of everything, we've put together, as usual, a roundup of all the notable stories from the wonderful world of travel and hospitality for you! From some great tips for more direct bookings to startup culture values and social media news, here's our picks of the week. Happy reading! Embracing Startup Culture Values to Succeed in… read more »
Is August really over? We’re enjoying the last few days of sun here. There’ve been some pretty cool developments like Think with Google’s Travel Dashboard. Before you take off for the weekend, make sure you haven’t missed any industry news in our Travel, Tech, and Social Media Weekly Roundup. Happy reading! Think with Google: Travel Dashboard THINK WITH GOOGLE launches the Travel Dashboard with detailed information about the search habits of online travelers. This info is said to update quarterly, and answers (by city) fundamental questions such as “where are people traveling”, and “from where are people coming”! ixigo Extends… read more »
Founded in 1990 by the French company Galaxie S.A., B&B HOTELS is the third largest budget hotel chain in France, with over 230 hotels in France and in total, more than 300 hotels in Europe and Morocco. With the newly opened B&B Hotel Erfurt, B&B HOTELS currently has 76 hotels with more than 7,000 rooms in Germany. B&B HOTELS knew early on that in order to make the guest experience even better, it would have to place more emphasis on online guest feedback. The hotel group made it a goal to understand its customers’ needs and to provide truly personalized… read more »
Another week of exciting developments in the tourism industry. We've done some digging to uncover the best travel, tech, and hospitality articles to recap this week's most interesting events. Happy reading! TrustYou Meta-Reviews added to Skyscanner hotel travel search TrustYou continues to roll out Meta-ReviewsTM to travel sites across the world, including the latest integration with Skyscanner. Skyscanner prides itself on providing a comprehensive yet simple approach to travel, and TrustYou enhances this mission by providing a straightforward, accessible, and useful visual of verified hotel reviews distilled from sites worldwide. Review sites guide travelers, especially affluent ones Travel review sites continue… read more »
For those of you stuck in the office this summer, we are right there with you and keeping you up to date with the latest industry trends. Our new intern, Nick, is leading this week’s mission to curate some top headlines for today’s Weekly Roundup. As always, happy reading! Why the Meetings Industry Doesn’t Understand Millennial or Modern Needs Two distinct market segments dominate the meetings industry: Legacy groups and Millennials. Meeting planners have to focus on both, but could the future be in finding the a way to connect them? Okanda Uses TrustYou Meta-Reviews to Help Businesses… read more »
August is in full swing! Do you find yourself wondering where the time has gone? Before you head out for the weekend, get caught up to speed with our weekly roundup of travel, tech and social media news and trends! Here are a few of the best articles we read this week. Happy reading! Go ahead, reach out: Hotel surveys increase review scores and volume Survey reviews have significantly higher scores than reviews from other sources. Just the act of sending a survey lets guests know you care, and when surveys are sent within 48 hours of departure, guests are still… read more »
Happy Friday! We are back with our weekly roundup of travel, tech and social media news and trends! Today, find out what business travelers are looking for in a hotel, check out some stats about the late-booking market place from a recent Priceline study and learn about the four factors that are changing the online booking landscape. Enjoy! Serenata and TrustYou team up to help hotels personalize their guests' experiences What business travelers want from hotels Deep dive into last-minute online hotel booking habits Big Data unravels best time to target travellers with marketing Business travellers more connected to ecommerce than… read more »
Happy Friday and welcome back to our weekly roundup! In today's issue, find out what busines travelers are really looking for in a hotel, read about the key developments happening today in online travel distribution and learn how the hospitality industry can capitalize from the Internet of Things. Happy reading! Luxury travelers make up to 18 purchases before a trip: report Millennial shoppers still aren't mobile Storytelling a key to hotel marketing success Google is not rolling out a new interface for Hotel Finder The evolving landscape of online bookings How the hospitality industry is embracing the Internet of Things… read more »
