A medida que se populariza el uso de terminales móviles y los mensajes escritos, se incrementa el uso de sistemas de mensajería en tiempo real entre hotel y clientes. Dichos sistemas permiten revisar a posteriori todos los diálogos con el huésped, facilitando el análisis de su conducta, preferencias y percepciones durante su estancia en el hotel. Cómo aprovechar sistemas de mensajería en tiempo real para mejorar los índices de reputación online Hemos aplicado nuestro algoritmo para el análisis semántico a 10mil diálogos registrados entre hoteles y clientes con el fin de ilustrar los beneficios de utilizar una plataforma de mensajería.… read more »
Introduction to Hotel CapEx Hotels have a lot of options when it comes to allocating capital expenditure, or CapEx, budgets each year. Without proper data and research, it’s nearly impossible to choose the most impactful improvements that will maximize return on investment. Hotels that take the time to analyze their existing data, i.e. guest reviews, have the the opportunity to choose the best projects. Here’s how you can use reputation management to allocate your hotel’s CapEx. What is a capital expenditure? A capital expenditure is either a newly purchased asset or an investment in a current capital… read more »
In every area of business, being proactive beats being reactive. For example, if investors can follow the ebbs and flows of the stock market, they can predict when to invest and when to hold back – garnering a profit. The same is true in hospitality. However, this notion of being proactive rather than reactive when it comes to providing positive guest feedback is still a foreign concept to many. It doesn’t just mean offering your guests a pleasant stay in the hopes of a positive review. Rather, it's about actually understanding the needs of each individual guest to provide them with the best experience.… read more »
The TrustYou team will be at the Hospitality Industry Technology Exposition & Conference (HITEC) in New Orleans, LA the week of June 20th - 23rd. HITEC is the world’s largest hospitality technology show, so it seemed only fitting that TrustYou utilize this outlet to showcase the world’s largest guest feedback platform. The TrustYou guest feedback platform collects and analyzes nearly 3 millions traveler reviews, surveys, and social posts each week for over 500,000 global hotels. Travels sites like KAYAK, Hotels.com, and Google use this data to help enhance the traveler’s search-shop-buy process. And now with the introduction of TrustYou’s new… read more »
Founded in 1990 by the French company Galaxie S.A., B&B HOTELS is the third largest budget hotel chain in France, with over 230 hotels in France and in total, more than 300 hotels in Europe and Morocco. With the newly opened B&B Hotel Erfurt, B&B HOTELS currently has 76 hotels with more than 7,000 rooms in Germany. B&B HOTELS knew early on that in order to make the guest experience even better, it would have to place more emphasis on online guest feedback. The hotel group made it a goal to understand its customers’ needs and to provide truly personalized… read more »
