Engagement is on the rise between hotel staff and guests through messaging services as conversations increasingly move digital and mobile. Recording these conversations opens the door to further insight into the guest journey by analyzing their sentiment to unveil communication attitudes and behaviors. How to Utilize Real-Time Messaging to Monitor Guest Feedback To illustrate some of the potential, collectable insights, we've analyzed 10,000 messages using TrustYou's state-of-the art sentiment analysis algorithms. The infographic below captures a snapshot of the conversations existing between TrustYou Messaging clients and their guests: Hotels can learn a lot about their guests by communicating regularly with them on-site.… read more »
L'engagement est en hausse entre le personnel de l'hôtel et les clients à travers les services de messagerie, les conversations évoluant de plus en plus vers le mobile et le digital. Enregistrer ces conversations, permet ainsi d'ouvrir la porte à plus d'informations sur le parcours des voyageurs en analysant leurs opinions afin de dévoiler des attitudes et comportements en termes de communication. Comment utiliser la messagerie en temps-réel afin de suivre les feedbacks clients Afin d'illustrer le potentiel d'informations collectables, nous avons analysés 10 000 messages en utilisant la technologie d'analyse sémantique de TrustYou. L'infographie ci-dessous montre des conversations existantes… read more »
Konversationen zwischen Hotelmitarbeitern und Gästen verlagern sich zunehmend auf Direktnachrichten, da der Austausch von Informationen immer mehr digital und über Smartphones stattfindet. Mithilfe dieser Konversationen können viele nützliche Erkenntnisse in Bezug auf den Reiseverlauf des Gastes gewonnen werden, indem Inhalte und Kommunikationsverhalten analysiert werden. Von Gästefeedback mit Direktnachrichtenversand in Echtzeit profitieren Um dies besser zu veranschaulichen, haben wir mit TrustYous hochmoderner Sentiment-Analyse-Algorythmen 10.000 Nachrichten analysiert. Die unten stehende Infografik zeigt eine Auswahl an bestehenden Konversationen zwischen TrustYou Messaging-Kunden und ihren Gästen: Hotels können viel über ihre Gäste lernen, indem sie regelmäßig mit ihnen vor Ort kommunizieren. Heutige Kommunikationsmethoden… read more »
Il rapporto tra il personale ed i clienti si stringe attraverso servizi di messaggistica e le conversazioni si muovono sempre più verso il mobile ed il digitale. Salvare queste conversazioni dà accesso a maggiori informazioni sull'itinerario del viaggiatore analizzando le opinioni per rivelare abitudini e comportamenti nell'ambito della comunicazione. Come utilizzare i messaggi in tempo reale per monitorare il feedback degli ospiti Abbiamo analizzato 10.000 messaggi col nostro algoritmo di analisi semantica per illustrare il potenziale di informazioni che si possono raccogliere. Questa infografica presenta un'istantanea delle conversazioni esistenti tra i nostri clienti che usano TrustYou Messaging ed i loro… read more »
A medida que se populariza el uso de terminales móviles y los mensajes escritos, se incrementa el uso de sistemas de mensajería en tiempo real entre hotel y clientes. Dichos sistemas permiten revisar a posteriori todos los diálogos con el huésped, facilitando el análisis de su conducta, preferencias y percepciones durante su estancia en el hotel. Cómo aprovechar sistemas de mensajería en tiempo real para mejorar los índices de reputación online Hemos aplicado nuestro algoritmo para el análisis semántico a 10mil diálogos registrados entre hoteles y clientes con el fin de ilustrar los beneficios de utilizar una plataforma de mensajería.… read more »
Introduction to Hotel CapEx Hotels have a lot of options when it comes to allocating capital expenditure, or CapEx, budgets each year. Without proper data and research, it’s nearly impossible to choose the most impactful improvements that will maximize return on investment. Hotels that take the time to analyze their existing data, i.e. guest reviews, have the the opportunity to choose the best projects. Here’s how you can use reputation management to allocate your hotel’s CapEx. What is a capital expenditure? A capital expenditure is either a newly purchased asset or an investment in a current capital… read more »
In every area of business, being proactive beats being reactive. For example, if investors can follow the ebbs and flows of the stock market, they can predict when to invest and when to hold back – garnering a profit. The same is true in hospitality. However, this notion of being proactive rather than reactive when it comes to providing positive guest feedback is still a foreign concept to many. It doesn’t just mean offering your guests a pleasant stay in the hopes of a positive review. Rather, it's about actually understanding the needs of each individual guest to provide them with the best experience.… read more »
The TrustYou team will be at the Hospitality Industry Technology Exposition & Conference (HITEC) in New Orleans, LA the week of June 20th - 23rd. HITEC is the world’s largest hospitality technology show, so it seemed only fitting that TrustYou utilize this outlet to showcase the world’s largest guest feedback platform. The TrustYou guest feedback platform collects and analyzes nearly 3 millions traveler reviews, surveys, and social posts each week for over 500,000 global hotels. Travels sites like KAYAK, Hotels.com, and Google use this data to help enhance the traveler’s search-shop-buy process. And now with the introduction of TrustYou’s new… read more »
Founded in 1990 by the French company Galaxie S.A., B&B HOTELS is the third largest budget hotel chain in France, with over 230 hotels in France and in total, more than 300 hotels in Europe and Morocco. With the newly opened B&B Hotel Erfurt, B&B HOTELS currently has 76 hotels with more than 7,000 rooms in Germany. B&B HOTELS knew early on that in order to make the guest experience even better, it would have to place more emphasis on online guest feedback. The hotel group made it a goal to understand its customers’ needs and to provide truly personalized… read more »
