Are your guests leaving fewer reviews than you expect? Here are 4 ways for hoteliers to get more feedback from guests. Before making a buying decision, most of us are looking for opinions and recommendations from other consumers. Marketers refer to this type of communication as social proof or word-of-mouth communication. Social proof is among the most powerful ways to carry on traditions, tell the world's stories, and share the things we love with friends and family. For a hotelier, word-of-mouth can bring a lot of advantages such as getting even more feedback from guests. Take advantage of free advertising… read more »
Back in ancient Rome, gladiators would signify the end of a fight with either a thumbs up or a thumbs down, which was basically a very simplified, and rather brutal, sort of review. From the humble beginnings of word-of-mouth to an entire industry, feedback has certainly come a long way and it’s not stopping here. It’s become second nature to look up and consider online reviews, whether we want to purchase an electronic, choose a restaurant, or book a hotel. Yet why exactly do we base our decision on reviews? What psychological processes are influencing our choices? We’ve decided to… read more »
TrustYou Founder & CEO, Benjamin Jost, on why people are a company’s competitive advantage TrustYou’s adventure originated over 10 years ago when it all started in a small office with four people. Now, this journey has transformed into the world’s largest guest feedback platform, with more than 160 employees across the globe. Did you expect this development when you founded the company? When we started TrustYou, we wanted to build a hotel search site where users can compare prices and quality. The combination would be very powerful and commonly known as “best value”. This focus quickly changed and we… read more »
Les célébrations ont commencé, nous fêtons ce mois-ci notre 10ème anniversaire ! Ce mois-ci marque une étape considérable pour notre entreprise et nous sommes extrêmement fiers de notre parcours actuel. Depuis que la société a été fondée, en 2008, nous avons constamment évolué et nous nous sommes continuellement améliorés, avec encore plus de dynamisme et de passion pour notre travail. Notre mission est d’aider les hôtels du monde entier à améliorer leur services grâce à une excellente réputation, une solution qui a porté ses fruits de façon incroyable et inattendue. Le travail acharné, les produits efficaces et en évolution constante,… read more »
I festeggiamenti sono iniziati, questo mese compiamo ufficialmente 10 anni! Questo mese rappresenta un grande traguardo per la nostra azienda e siamo orgogliosi di averlo raggiunto. Sin dalla fondazione dell'azienda, nel 2008, siamo cresciuti e migliorati continuamente, con un trasporto e una passione sempre maggiori per il nostro lavoro. La nostra mission è aiutare gli hotel di tutto il mondo a migliorare la propria attività grazie ad una reputazione eccellente, che ha ripagato in modi straordinari e inaspettati. Il duro lavoro, i prodotti efficienti e in costante evoluzione, oltre ad un team internazionale, ci hanno permesso di creare un portfolio… read more »
Die Zeit zum Feiern hat begonnen: In diesem Monat werden wir offiziell 10 Jahre alt! Dieser Monat stellt für unser Unternehmen einen großen Meilenstein dar und wir sind sehr stolz darauf, dass wir so viel erreicht haben. Seit das Unternehmen 2008 gegründet wurde, konnten wir beständig wachsen, uns weiterentwickeln und unsere Arbeit mit immer mehr Enthusiasmus und Leidenschaft verfolgen. Unser Ziel ist es, Hotels weltweit dabei zu unterstützen, mit einer hervorragenden Reputation ihr Unternehmen zu verbessern – und das hat sich auf vielerlei erstaunliche und unerwartete Arten bewährt. Harte Arbeit, wirkungsvolle und sich ständig weiterentwickelnde Produkte und ein vielfältiges internationales Team… read more »
Engagement is on the rise between hotel staff and guests through messaging services as conversations increasingly move digital and mobile. Recording these conversations opens the door to further insight into the guest journey by analyzing their sentiment to unveil communication attitudes and behaviors. How to Utilize Real-Time Messaging to Monitor Guest Feedback To illustrate some of the potential, collectable insights, we've analyzed 10,000 messages using TrustYou's state-of-the art sentiment analysis algorithms. The infographic below captures a snapshot of the conversations existing between TrustYou Messaging clients and their guests: Hotels can learn a lot about their guests by communicating regularly with them on-site.… read more »
L'engagement est en hausse entre le personnel de l'hôtel et les clients à travers les services de messagerie, les conversations évoluant de plus en plus vers le mobile et le digital. Enregistrer ces conversations, permet ainsi d'ouvrir la porte à plus d'informations sur le parcours des voyageurs en analysant leurs opinions afin de dévoiler des attitudes et comportements en termes de communication. Comment utiliser la messagerie en temps-réel afin de suivre les feedbacks clients Afin d'illustrer le potentiel d'informations collectables, nous avons analysés 10 000 messages en utilisant la technologie d'analyse sémantique de TrustYou. L'infographie ci-dessous montre des conversations existantes… read more »
Konversationen zwischen Hotelmitarbeitern und Gästen verlagern sich zunehmend auf Direktnachrichten, da der Austausch von Informationen immer mehr digital und über Smartphones stattfindet. Mithilfe dieser Konversationen können viele nützliche Erkenntnisse in Bezug auf den Reiseverlauf des Gastes gewonnen werden, indem Inhalte und Kommunikationsverhalten analysiert werden. Von Gästefeedback mit Direktnachrichtenversand in Echtzeit profitieren Um dies besser zu veranschaulichen, haben wir mit TrustYous hochmoderner Sentiment-Analyse-Algorythmen 10.000 Nachrichten analysiert. Die unten stehende Infografik zeigt eine Auswahl an bestehenden Konversationen zwischen TrustYou Messaging-Kunden und ihren Gästen: Hotels können viel über ihre Gäste lernen, indem sie regelmäßig mit ihnen vor Ort kommunizieren. Heutige Kommunikationsmethoden… read more »
Il rapporto tra il personale ed i clienti si stringe attraverso servizi di messaggistica e le conversazioni si muovono sempre più verso il mobile ed il digitale. Salvare queste conversazioni dà accesso a maggiori informazioni sull'itinerario del viaggiatore analizzando le opinioni per rivelare abitudini e comportamenti nell'ambito della comunicazione. Come utilizzare i messaggi in tempo reale per monitorare il feedback degli ospiti Abbiamo analizzato 10.000 messaggi col nostro algoritmo di analisi semantica per illustrare il potenziale di informazioni che si possono raccogliere. Questa infografica presenta un'istantanea delle conversazioni esistenti tra i nostri clienti che usano TrustYou Messaging ed i loro… read more »