Tag Archive: business traveler

Before Redesigning the Lobby, Find Out What Business Travelers Really Want

by July 23, 2015 4:09 pm

Many brands have been fast at work inventing new approaches to stay ahead in an über-connected business travel world that is increasingly populated by Millennials. Everything from social media concierges and virtual cocktail bars to communal lobbies and apps connecting travelers in the same hotel have come on the scene. While catering to connected business travelers and Millennials is essential, a recent study shows that the basics are still what matter most to business travelers. The study of review data and the attributes travelers use to select a hotel—undertaken by TrustYou and Donna Quadra-Felitti Ph.D., Director of the School of… read more »

Business Traveler vs. Leisure Traveler

by May 14, 2013 7:45 am

With all my talk last week about knowing your “right” guest, I find it interesting that we don’t differentiate a whole lot when we talk social media statistics. Everyone’s a traveler. But there’s a big difference between a business traveler and a leisure traveler. (And there are big differences within both of those categories, so hopefully someone will start really breaking that down soon. If you know of data already out there, feel free send it along). A Cornell Hospitality Report that studied travelers and the use of social media noted that business travelers use social media differently than leisure travelers.… read more »