[Infographic] Online Booking Trends: Understanding Traveler Behavior

When it comes to booking a hotel, predicting traveler behavior is difficult. While research studies exist, the facts often remain a mystery to those who don’t have much time to sift through it. With this limited time in mind, we’ve packed the latest traveler behavior research from our new white paper into one convenient infographic. It contains interesting stats such as:

  • 86% of online travelers choose hotels over other accommodation types,
  • 81% of travelers prefer using Google during their travel/accommodation search process, and
  • 88% will sort out hotels from their searches with poor review scores.

 

Research Infographic

 

All of this research about traveler behavior leads to 3 conclusions - (1) Hotels should be present on Google and Google Maps, (2) hotels should use their review scores as a way to both monitor their performance and market their hotel to future travelers, and (3) use these insights to learn about the potential market of guests who book their hotels online.

 

For a more in-depth look at the research, be sure to check out the full study for free here.

Nicholas Scott Johnson

Nicholas is an expat, transplanted from Los Angeles to Munich. Building on degrees in marketing and international tourism, he applies a unique perspective throughout his storytelling. Nicholas has an obsession for visuals and design, contributing to the face of TrustYou.

Recommended Reads

Short Staffed and Overwhelmed? How to cope with less (hu)manpower

Kelly Johnson // May 2, 2022

Wherever you go these days, it’s abundantly clear that businesses of all kinds are short-staffed. “We are Hiring” signs can be seen nearly everywhere. Hospitals, retail stores, the public sector, and service industries all lack…

How Google Hotel Reviews Impact Your Hotel

Valerie Carboni // August 1, 2021

Google has been one of the top hotel review sources over the past several years, along with Booking.com. Therefore, there is always a lot of buzz about hotel reviews on Google and what really drives…

Direct Messaging Guests Step-by-Step: The On-Site Experience

Laura Badiu // June 4, 2020

Direct messaging has been around for quite a while now and its popularity among travelers is definitely strong and steady. In fact, recent findings show that more than 8 out of 10 (85%) of consumers…

First European Countries to Shake Off Lockdown: Germany and Switzerland Register Positive Trends in Hotel Recovery

Laura Badiu // June 11, 2020

For the hospitality sector, the last few months felt like a long, dark tunnel with nothing but a very pale light at the end of it - more like a hopeful promise than a soon-to-be…

Start Winning. Request a Demo Today!