A Year In Review: TrustYou’s Most Popular Blog Posts of 2013
Can you believe that 2013 is over? Me neither. But, we are back to work in the New Year, and if you are like me, you’ve returned one pant-size larger, valiantly trying to overcome the post-holiday hangover. It is tough getting back into the swing of things.
So, let’s ease back in by taking a trip down memory lane. That’s right, I’m counting down TrustYou's most popular blog posts of 2013, covering a broad range of topics, from navigating Google to better understanding what your hotel guests are talking about online (and how to respond to them!) to Instagram and Pinterest and everything in between. Check it out!
We’ve heard you loud and clear in 2013: Google can be confusing for hotels. So, we put together a six part series to cover all the basics that hotels need to know about Google, from reputation management to Google Hotel finder to paid search. Number 10 in the countdown is the first of our six part series.
After the success of our first annual rants and raves back in 2012, I’m not surprised to see this post among the most read posts of 2013. If you missed this year’s list of travelers’ top complaints and praises, check it out here.
Did you know that back in 2012, Pinterest caught up with Twitter for amount of users? And that Instagram is only a couple of points behind Pinterest? Check out this popular post to see how these popular platforms fit in to your reputation management strategy.
Responding to reviews isn’t always simple. At TrustYou, we preach the custom reply; your guests don’t want cookie-cutter responses. Now that more hotels are embracing the custom reply (and you should be too!), here are some popular dos and don’ts when writing the reply.
Having a hard time understanding the difference between Adwords and Promoted Hotels (Google Hotel Finder Ads)? No problem! Check out number six in our countdown for a little refresher.
How you handle responses can be as meaningful as what you say in those responses. Before crafting the custom replies that I mentioned in number seven of our 2013 blog countdown, it is important to make sure that you know what kind of a voice and personality that your hotel/brand wants to portray on social media. Decide what kind of a hotel to be, and keep it consistent.
No one likes visiting a boring website. Even worse, a boring website is not going to get you the on-site conversion that you want or need. Unfortunately, some hotels have pretty lackluster websites.
Back in June, we pulled together all the key facts and figures about reviews, revenue and the Reputation Machine into one simple Infographic, and it quickly became one of our most popular blog posts of 2013. Back when we posted the Infographic, we had counted over 100 million reviews in our database. Now, that number has grown to around 250+ million!
It is always helpful to learn from the best! Check out our second most popular blog of 2013 for great examples of hotels using social media right.
Our number one most popular blog of 2013? A look at the difference between business travelers vs. leisure travelers. In case you missed it, check out this post to understand the differences between the two groups of travelers, from how and when they book hotels to their demographic info and more.
Stay tuned when we are back with fresh new content throughout 2014, and don’t forget to subscribe to our blog for email alerts when new content, tips and insights are posted. Happy New Year!