Relationships + Reputation = Big Returns

Sign up for a special webinar with Ted Rubin to discover how Return on Relationship Collides with Return on Reputation THIS Monday, January 14.

Back in November, we announced a TrustYou first: a guest webinar with Ted Rubin, Chief Social Marketing Officer at Collective Bias, and author of Return on RelationshipTM. We had a simple goal in mind with this webinar: to help companies grow their online reputation in 2013 and beyond. One surefire way to do this is to improve relationships with your guests, fans and followers. Ted, who coined the term and concept Return on Relationship, is certainly the one to enlighten us all on this topic.

The hospitality industry is no stranger to relationship building. We focus on delivering superior travel experiences using excellent service, friendly reception, wait staff, etc. However, only recently have we have started focusing on the importance of relation building on social platforms and review sites. And these platforms are increasingly important. Virtually all travelers read, and are influenced, by peer reviews and friends’ comments on Facebook, Twitter and the like.

Ted defines Return on Relationship TM (ROR) as the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing. For hoteliers, we believe this value translates into a revved up reputation and more bookings (aka revved up revenue).

To better understand the importance of ROR, join us this Monday, January 14 when Ted Rubin sits down with TrustYou’s co-founder and CEO, Ben Jost to discuss how Return on Relationship and reputation management can come together to produce big results.

Have questions for Ted and Ben? Send them to, and we will address them during the webinar!


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