Miscellaneous Tips and Tricks: TrustYou’s Weekly Digest // Week of August 8th 2011 admin // August 11, 2011 // 2 minute read Welcome to our weekly digest, where we give you some essential reading to keep you up with the state of the art in the online hotel marketing space. Enjoy! How to use social data (and how not do) (by Nate Elliott) In the current Internet landscape, the amount of social data out there can be downright intimidating. But to really be effective in gauging your services to your customer, you must listen. Here at TrustYou, we help you listen...and Nate Elliott here discusses what to do with what you hear. Talking Right on Twitter: How to Optimize Your Content (by Akshay Brijkrishan ) Twitter, now well into maturity as a social technology, is still and inherently difficult technology to master for those unfamiliar with it. Here are a few simple tips to get tweeting effectively, right from the start. TripAdvisor introduces new resources for lodging owners (by Dennis Schaal) TripAdvisor this week just released a slew of new features for the business side of the equasion. As a hotel, start following their Tripadvisor for Business blog, as well as the new changes they’ve made to their management tools. Search, OTAs, and Online Booking: An Expanded Analysis of the Billboard Effect (via Chris Anderson Ph.D.) It’s been passed around as a common suspicion in the hotel marketing community, but the fact that Online Travel Agencies have a marked positive, promotional “billboard-effect” for hotels has not come under significant statistical scrutiny. But now, a new study from Cornell’s School of Hotel Administration provides scientific proof that being present on OTAs’ sites is an effective form of marketing. The Seven Deadly Sins of Online Reputation Management (by Erin Jones at Trackur) And lastly, as you’re managing your online reputation, watch out for these “seven deadly sins”: “Maintaining your online reputation requires the ability to be introspective. Without seeing your own faults, we are unable to correct or improve upon them.” And that’s it for this week!