Latest Posts
TrustYou Awards: Best Rated Hotels in Italy in 2022
The guests have spoken, and based on the analysis of thousands of reviews, these are the best rated Italian hotels in 2022 across four cities: Milan, Rome, Florence, and Venice. 2022 was undoubtedly a restart…
What Guest Reviews Tell Us About Travel Recovery in 2022?
As hospitality entered a new era of travel, we witnessed a continuous and encouraging recovery in 2022. With travel restrictions being relaxed or even lifted completely, the pandemic was no longer a primary concern when…
Bleisure Travel for Hotels and Destinations: 17 Expert Tips to Keep Your Guests Coming Back
Increase bookings and revenue by embracing the booming bleisure travel trend for hotels and destinations! Our expert tips help you cater to travelers seeking to blend work and play. As professionals strive to make the…
These Travelers Read More Reviews on Hotels’ Websites. 10 Facts About How Different Generations Interact with Guest Reviews
Different generations interact with guest reviews differently. TrustYou’s latest consumer research reveals how hotels and destinations can adapt their offering for younger and older travelers. Technology has changed the way we book travel. We have…
How Review Content Can Increase Conversion on Your Booking Platform
It has become increasingly difficult to attract website visits that ultimately convert into bookings. Here’s how verified review summaries can help increase conversions on your booking platform. Making Sense of the Digital Noise Complex -…
Travel in 2023: 4 Trends Gaining Popularity
Read about the rising resource for travel inspiration, getaways to avoid overtourism, what impacts most the booking decision, and a new way of experiencing travel. Another year has passed, and oh, boy, it wasn’t an…
Are Reviews Part of Your Revenue Growth Strategy in the New Era of Travel?
A new era of travel calls for a revenue strategy focused on adaptability and connected data. Here’s how our partnership with IDeaS will help you convert reviews into insightful data and, ultimately, into revenue. Rethinking…
Make It Short, Make It Count: TikTok Marketing for Hotels and Destinations
How can you get additional visibility that converts into more guests, visitors, or employees? Explore how you can benefit by marketing on TikTok as a hotel or destination. There is a mixture of feelings about…
4 Ways Your Guest Reviews Will Bring More Bookings
We’ve selected the most recent data on how people read feedback - and put together some key actions that can help you leverage guest reviews to get more bookings. It’s About the Bigger Picture Travelers…
Why Didn’t My Guest Leave a Review? 4 Ways to Get More Feedback From Your Guests
Are your guests leaving fewer reviews than you expect? Here are 4 ways for hoteliers to get more feedback from guests. Before making a buying decision, most of us are looking for opinions and recommendations…
Webinar Key Insights: From Digitalization to Sustainability
It’s undeniable that recent years have seen drastic changes in the hospitality industry. TrustYou’s Sirma Ivanova sat down with experts Max Starkov (NYU) and Lyublena Dimova (ETC) a few weeks ago to discuss these developments…
Rethinking Tourism: Putting People and Planet at the Core of Sustainable Development
Each year, September 27th marks World Tourism Day. It’s a symbolic way of celebrating achievements, transforming challenges into opportunities, and shaping the future of leisure travel. According to UNWTO, this year’s celebration focuses on rethinking…