Latest Posts

How Review Content Can Increase Conversion on Your Booking Platform

Catalina Brinza // January 19, 2023

It has become increasingly difficult to attract website visits that ultimately convert into bookings. Here’s how verified review summaries can help increase conversions on your booking platform.   Making Sense of the Digital Noise Complex -…

Travel in 2023: 4 Trends Gaining Popularity

Catalina Brinza // December 12, 2022

Read about the rising resource for travel inspiration, getaways to avoid overtourism, what impacts most the booking decision, and a new way of experiencing travel.  Another year has passed, and oh, boy, it wasn’t an…

Are Reviews Part of Your Revenue Growth Strategy in the New Era of Travel?

TrustYou // December 5, 2022

A new era of travel calls for a revenue strategy focused on adaptability and connected data. Here’s how our partnership with IDeaS will help you convert reviews into insightful data and, ultimately, into revenue. Rethinking…

Make It Short, Make It Count: TikTok Marketing for Hotels and Destinations

Catalina Brinza // November 21, 2022

How can you get additional visibility that converts into more guests, visitors, or employees? Explore how you can benefit by marketing on TikTok as a hotel or destination. There is a mixture of feelings about…

4 Ways Your Guest Reviews Will Bring More Bookings

Catalina Brinza // November 14, 2022

We’ve selected the most recent data on how people read feedback - and put together some key actions that can help you leverage guest reviews to get more bookings.  It’s About the Bigger Picture Travelers…

How to Respond to Guest Reviews: A Hotelier's In-Depth Guide

TrustYou // November 1, 2022

Your complete guide on how to respond to positive, neutral, and negative guest reviews with examples, a template response structure, and lots of data. Why Respond to Guest Reviews? How many guests choose to stay…

Why Didn’t My Guest Leave a Review? 4 Ways to Get More Feedback From Your Guests

Alexandra Pop // November 1, 2022

Are your guests leaving fewer reviews than you expect? Here are 4 ways for hoteliers to get more feedback from guests. Before making a buying decision, most of us are looking for opinions and recommendations…

Webinar Key Insights: From Digitalization to Sustainability

Cara Lai Miles // October 24, 2022

It’s undeniable that recent years have seen drastic changes in the hospitality industry. TrustYou’s Sirma Ivanova sat down with experts Max Starkov (NYU) and Lyublena Dimova (ETC) a few weeks ago to discuss these developments…

Rethinking Tourism: Putting People and Planet at the Core of Sustainable Development

Catalina Brinza // September 27, 2022

Each year, September 27th marks World Tourism Day. It’s a symbolic way of celebrating achievements, transforming challenges into opportunities, and shaping the future of leisure travel.  According to UNWTO, this year’s celebration focuses on rethinking…

Prioritizing our Planet: Make a Difference with these 4 Sustainable Hotel Practices

Catalina Brinza // September 26, 2022

After being put on the back burner for a bit, sustainability is back on the travelers’ agenda. Read our suggestions on how to make sustainable hotel practices a priority. A hot topic even before the…

[Exclusive Interview] How Hospitality Helps Advance Sleep Research

TrustYou // September 22, 2022

An interview with Mr. Hidetaka Yonemoto, Director of International Hotel Development, nine hours, Inc. nine hours Inc. operates 13 capsule hotels and 7 other hotel brands nationwide in Japan. The company had been planning to…

Building a Pet-Friendly Experience: 4 Key Things We Learned from Guest Reviews

Catalina Brinza // September 19, 2022

More pet owners are looking for ways to share their traveling experience with their furry  friends. What do guests like or dislike when staying at a pet-friendly hotel? Explore our selection of guest reviews. A…