ITB Berlin Panel Discussion: Stars Or TrustScore? One Approach In Mecklenburg-Vorpommern

In the tourism industry, ratings about products and services are either based on stars or customer evaluations which are converted into a TrustScore. At this year's ITB Berlin, our partner Mecklenburg-Vorpommern invited us to join a panel discussion to give valuable insights about the topic of guest feedback and review marketing. The discussion included the following questions:

How has Mecklenburg-Vorpommern been using customers’ ratings information? How are tourism products customized, and what characterizes innovative quality management? And: to what extent is it possible to professionalize weaker providers as well?

Panel guests:

  • Claudia Gilles, CEO, German Tourism Association (DTV)
  • Harald Machur, Head of the Quality & Sustainability Department,
  • Mecklenburg-Vorpommern Tourist Board
  • Michael Menzel, Chief Revenue Officer, TrustYou GmbH
  • Cornelius Obier, Managing Director, PROJECT M GmbH

We were very excited to be part of this discussion! Check it out:

Katharina Heitmann

Katharina loves the tourism and hospitality industry. In the past decade, she has done it all - from graduate studies, working at Disneyland, and climbing the hotel ladder, to marketing, PR, and communications. At TrustYou, her goal is to show how ORM and review marketing lead to a hotel’s success.

Leave a comment

Your email address will not be published. Required fields are marked *

Recommended Reads

Improving Guest Experience by Leveraging Contactless...

Akshay Deogiri // February 23, 2021

Digital adoption in the hotel industry is on the rise. Guests no longer want to wait at the reception desk to complete their check-in process. They want quick self-service and a better customer experience. Contactless…

What Your Guests Are Saying about F&B after Reopening

Laura Badiu // July 1, 2021

Waking up to a generous breakfast buffet or dining at a variety of available restaurants is one of the best parts of going on vacation. Among the most impactful review categories that affect the overall…

Promoting Cleanliness Online - How to Ensure Trust i...

Laura Badiu // July 2, 2020

Cleanliness, safety, hygiene - these are, without a doubt, today’s buzzwords. While staying in the comfort of our homes means that we get to make our own rules and take all the safety precautions necessary,…

Start Winning. Request a Demo Today!