It’s hard writing original review responses. We get it. TrustYou Helps Redefine SEO & Escape Cookie-Cutter Replies & Avoid Retorts with New Review Response Campaign

We recently wrote an article, Redefining SEO, on Tnooz that wound up being the most popular post of the day and was trending throughout the week. The gist of it was that hotels need to focus as much on the “new version” of SEO (Shaping Excellent Outcomes), by responding to reviews both positive and negative, as they do the “original” SEO. (This is your chance to click and read the article if you haven’t.) We’re big believers in responding; we’re not fans of practicing selective hospitality (and yes, we wrote a blog about that too). You have to be nice online and off.

We get it though, time is tight, it’s hard to come up with original responses, you can’t find the right words, it’s hard to be nice to those who wrote the nasty reviews, the dog ate your homework. It’s tough. So we’re going to help you out a bit. And by you we mean one of you. TrustYou is launching a “Redefining SEO” campaign whereby our readers submit reviews that they would like us to draft responses to. We’ll pick between one and three per week and post the review and response for all to see (we can leave out name of hotel if you’d like). Notice we said readers; you don’t have to be a client (but we would sure like it if you were). These can be positive reviews that you normally would let go unanswered, not-so-positive ones that are tricky to answer and anything in between. We’re fans of responding to all.

Send your review to and we’ll let you know if you’ve been selected. Each week we’ll post the responses for all to see. You know what they say, practice makes perfect.

Remember (and you will if you read the article): SEO also stands for Shaping Excellent Outcomes. It’s at the core of hospitality. You can get more guests by doing it right. And repeat guests. Paying attention to your online reputation is the equivalent of getting you to come up first when people search “incredible hotel” in their memory bank.

Now let’s get this Redefining SEO party started.

Take Away (other than we are going to help you out here with responses):

Improving your responses to reviews enhances your reputation. A better reputation translates into more guests. More guests equals more revenue.

By Carla Caccavale, brand strategist


Tony Ciccarone is a software developer with 10+ years of experience in making fast responsive websites, writing clean PHP/JS code, and creating data-driven web applications.

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