Reviews

ITB Berlin Panel Discussion: Stars Or TrustScore? One Approach In Mecklenburg-Vorpommern

by March 12, 2018 2:17 pm , Leave a comment
In the tourism industry, ratings about products and services are either based on stars or customer evaluations which are converted into a TrustScore. At this year's ITB Berlin, our partner Mecklenburg-Vorpommern invited us to join a panel discussion to give valuable insights about the topic of guest feedback and review marketing. The discussion Read More
hotel ratings

These Categories Are Most Positively and Negatively Impacting Hotel Ratings

by April 27, 2017 2:00 pm , , Leave a comment
Friendliness of staff most positively impacts hotel ratings, while bathrooms are dragging hotel ratings down most often.

Guest reviews have gone beyond simple 1-to-5 star hotel ratings. With the introduction of guest satisfaction surveys and review sites like TripAdvisor, hotel guests started leaving detailed reviews to help future travelers Read More