Author Bio

Margaret Ady

Articles By Margaret Ady...

Google Explains Local Search Results: What Hotels Need to Kno...

Margaret Ady // February 17, 2016

A majority of travelers begin their travel planning on Google. Where a hotel shows up in local rankings influences its clickthrough rates and likelihood of getting booked. Last week, Google shared a blog, providing us…

How Hotels Can Stay Competitive in 2016

Margaret Ady // January 19, 2016

Mobile bookings are the name of the game this year. As is making the travel research and purchase process as simple and visually appealing as possible. When it comes to the valuable real estate of…

Big Data Is Worthless. How to Transform Reviews From Big Data ...

Margaret Ady // January 7, 2016

Big data—in its current form, at least—is dead to me. I know this is a strong statement in a world seemingly powered by the concept, but companies simply are not using big data properly, rendering…

2016, We’re On To You

Margaret Ady // December 14, 2015

What Hotels Need to Know to Prepare for the Year Ahead in Digital Marketing   The past year was a wild and successful ride for the hotel industry. A banner year in terms of occupancy,…

What’s the True Impact of Bad (Or Great) Services? Now You Kno...

Margaret Ady // December 3, 2015

Travel reviews are essential to a hotel’s prosperity. Reviews can have a cascading effect: positive reviews bring travelers and their positive reviews bring more travelers. Negative reviews, obviously, discourage travelers, and when problems aren’t fixed,…

Interactive Advent Calendar Provides Hotels with Top Travel Tr...

Margaret Ady // December 1, 2015

In Munich, the home of our European Headquarters, Christmas markets have opened, and the holiday season is in full swing. To share the spirit, we've created an interactive digital 'advent calendar' that is packed with…

Where the Family Travelers Are

Margaret Ady // November 24, 2015

The rise of travel terms such as bleisure (business and leisure) and framily (friends and family) points to growth in the family travel segment. Sometimes attaching days to the end of a business trip so…

How to Get Guests to Find, Book, and Trust Your Hotel? New Tr...

Margaret Ady // October 27, 2015

Travel reviews—and the way they are monitored, measured, and presented—have changed. With the launch of a new website, TrustYou tells the story of the modern travel review and the ways in which reviews can be…

Is Amazon Too Late to the Fake Review Crack Down?

Margaret Ady // October 21, 2015

Articles about how to spot a fake travel review are a dime a dozen, but in this consumer-driven, instant-access economy, the onus simply can’t be on the buyer to detect fraudulent reviews. Without the bandwidth—or…

Is reputation the key to loyalty?

Margaret Ady // September 22, 2015

This weekend, I bought some new kitchen appliances and was automatically signed up by the sales person for yet another loyalty program with a complicated points system that I not only will never understand, I’ll…

Are Travelers Getting It All Wrong?

Margaret Ady // September 10, 2015

Travelers are armed with more information than ever to make travel decisions. Vastly more. In fact, there are on average 465 reviews per hotel available to be read (Tnooz). With so much feedback in hand…

The Simple Secret to More Direct Bookings

Margaret Ady // September 3, 2015

On Monday, the NY Times reported that “MMGY Global’s 2015 survey of nearly 3,000 leisure travelers found that while third-party sites remain popular for comparing vacation hotels and prices, there was a noticeable drop compared…