Author Archives for Margaret Ady

2016, We’re On To You

by December 14, 2015 8:40 am Leave a comment
What Hotels Need to Know to Prepare for the Year Ahead in Digital Marketing

The past year was a wild and successful ride for the hotel industry. A banner year in terms of occupancy, 2015 was also a year of big consolidation and continued increases in guest acquisition costs. Read More

Where the Family Travelers Are

by November 24, 2015 9:42 am Leave a comment
The rise of travel terms such as bleisure (business and leisure) and framily (friends and family) points to growth in the family travel segment. Sometimes attaching days to the end of a business trip so that a spouse and children can come along, sometimes multiple generations of a family traveling Read More

How to Get Guests to Find, Book, and Trust Your Hotel? New TrustYou Website Holds the Answers

by October 27, 2015 2:40 pm Leave a comment
Travel reviews—and the way they are monitored, measured, and presented—have changed. With the launch of a new website, TrustYou tells the story of the modern travel review and the ways in which reviews can be leveraged to increase presence (Find), increase direct reservations (Book), and grow traveler confidence (Trust).

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