Author Archives for Katharina Sickora

APIs and how to use them to increase bookings

by Katharina Sickora May 17, 2017 3:32 pm Hotel Tips Leave a comment

Property management, customer relationship management, revenue management, reputation management, bookings management...software. These different kinds of software solutions all help hotels to guarantee a flawless booking experience, a pleasant on-site stay, and a positive online rating. Hundreds of established companies, as well as new start-ups, facilitate the hotel-guest-relations and want to Read More

Motel One Fulfills Guest Expectations with Guest Satisfaction Surveys

by Katharina Sickora January 19, 2017 2:35 pm Travel Industry, Reviews, Hotel Tips Leave a comment

Post-stay feedback surveys are one of the most effective feedback channels and are the easiest way to get direct insights about guest experiences.* In early 2016, TrustYou collected data from over 4 million reviews and found out that nearly half of all hotel reviews are solicited by the hotels themselves. Read More

Unusual, Unique, and… Underrated: Europe’s Hidden Hotel Gems

by Katharina Sickora December 15, 2016 9:06 am Miscellaneous, Hotel Tips Leave a comment

Looking for some travel inspiration in 2017? TrustYou took a look at some of Europe’s most popular cities and identified the most underrated hotels. According to traveler reviews, these are the hotels worth checking out on the next trip to Rome, Madrid or Paris! The list is based on a Read More

What OTAs Have That Most Hotels Don’t

by Katharina Sickora September 28, 2016 10:00 am Reviews, Hotel Tips Leave a comment

In today’s search process, it’s all about options. When searching for a hotel, travelers are presented with a variety of accommodation options on search engines, OTA’s and travel sites. Aside from price and location, a major decision factor are the hotel’s guest reviews and ratings. As 95% of travelers check Read More

Where to stay on game day?

by Katharina Sickora June 7, 2016 1:28 pm Miscellaneous, Travel Industry, Reviews Leave a comment

TrustYou ranks the most popular hotels near all ten of the European Championship stadiums in France

What is really important when it comes to investing in guests: Panel discussion at ITB Berlin

by Katharina Sickora April 11, 2016 12:18 pm Travel Industry, Reviews Leave a comment

At ITB Berlin 2016 TrustYou's co-founder and CEO, Benjamin Jost, participated in a panel discussion debating if loyalty programs still make sense and what is really important when it comes to investing in guests. Further participants of the panel were Frank Astheimer, Director Retail Partnerships at Miles & More, Sarah Kennedy Ellis, Read More

How to increase direct bookings with targeted review content

by Katharina Sickora April 5, 2016 9:03 am Hotel Tips Leave a comment

OTA’s significantly changed the travel industry with pricing transparency and a large selection of accommodations. Yet they pose a huge challenge to individual hotels offering online bookings due to price comparisons and competition. There is almost no getting around online travel agencies: hotels benefit from large-scale marketing strategies, a broad Read More

5 Easy Steps to Get More Review Content on Google

by Katharina Sickora February 2, 2016 2:42 pm Travel Industry, Hotel Tips Leave a comment

We all know: having as much content on Google as possible helps to get ahead of the game. Travelers use search engines to get an overview of hotel options in their desired destination and already start making booking decisions. According to Statista, search engines are the most used source for Read More