Alex Tan, VP of Sales and Operations APAC
Alex Tan, our VP of Sales and Operations in the APAC region, is an experienced professional with a vast background in the hospitality and travel industry. From working for tourist attractions to moving on to leadership roles in hotels, travel solutions providers, TMC, and OTAs, Alex brings an insightful and complex expertise to our team. In his current position at TrustYou, Alex works with a group of highly committed and passionate people across the APAC region to execute our objectives and deliver results to both the company and the clients.
Alex believes that at its core, hospitality is all about people and creating a memorable and immersive experience. The fact that there is no “one-size-fits-all” strategy for approaching travel is what makes the industry interesting for Alex. What sets him aside is his ability to observe and learn from TrustYou’s sophisticated and creative clients how they make the most from the feedback solutions. Combining both – the best feedback system and learning from creative users makes Alex an expert. He truly believes that the company is an enabler – the feedback solutions that we provide enable hotels/restaurants to understand their guests better in order to deliver that memorable and immersive experience. Alex says that he feels like he plays a part in making travel better and to him, that’s something powerful and meaningful.
Our dedicated VP always strives to find a win-win solution and to make the time spent with him be a worthwhile investment for the clients. Alex also believes that TrustYou’s feedback solutions take the guesswork out of the process of understanding customers’ needs and turn them into actionable data based on facts and figures. He describes himself as a passionate and driven person, whose conscientiousness translates positively into his work life.
Alex was born in beautiful Malaysia but has been living in Singapore for the last 30 years. He is fluent in English, Malay, and Chinese and is happiest when he gets to spend time with his family. His most important achievement was watching his daughter grow and turn into a young lady and he says his number one weakness is seeing her cry. Growing up, Alex wanted to become a lawyer, but we can consider ourselves lucky that he changed directions and ended up joining our team.