Tag Archive: Hotel Tips

Google

How Google’s Rich Snippets Features Drives Hotel Bookings

by June 27, 2016 9:30 am , Leave a comment

Considering how important search is in the buyer’s journey – 60% of travelers turn to search first when looking for accommodations– it’s surprising why more hoteliers don’t make use of one of Google’s best features: rich snippets. What are Google’s Rich Snippets? Think of rich snippets as extra information that Google lets you provide that appear underneath your page title and URL in search engine results. Translation = They’re extra little goodies you can use to influence travelers to click on your hotel listing versus a competitor’s, helping you drive direct bookings. You can see the rich snippets (the information… read more »