heatmap travelers pay more for reputation

Study Shows Travelers Willing to Pay More for Hotels With Better Travel Reviews

by September 22, 2014 3:08 pm White papers

TrustYou, in conjunction with Donna Quadri-Felitti, Academic Chair and Clinical Associate Professor at NYU, Preston Robert Tisch Center for Hospitality and Tourism, has developed a study to understand the link between reviews and hotel conversion rates and pricing. The study is the first of its kind using simulated booking engines and heat mapping technology to determine consumers’ hotel choices.