aska-hotels

ASKA Hotels Case Study Outlines Impressive Improvements of Overall Score and Scores for Categories

by October 25, 2016 12:49 pm Case studies

The ASKA Hotel Group (www.askalararesortspa.com) is located in Antalya, Turkey, currently operating 3 all-inclusive, luxury hotels. ASKA Hotels started using the TrustYou guest feedback platform in 2014 and benefits from deep guest insights, improved scores and detailed competitor analysis.

Key areas of improvement include:

  • The Overall Score increased by 9% from 85 (2013) to 92 (2015) in only 2 years.
  • Response Rate increased from 30% (2014) to 89% (June 2016).
  • In 2015, 96% of all guest reviews were positive.
  • Due to continuous improvements based on guest feedback, sentiment scores increased across all categories in 2015 compared to 2014. 

Download the full case study here: