The Value of Cross-Channel Communication Between Hotel Staff and Guests

by February 21, 2018 10:54 am Webinars

How Hotels Can Use Text and Voice Messaging to Increase Guest Satisfaction and Improve ROI   What is the future of communication in the hospitality industry? Today’s new technology is establishing improved channels of communication between a hotel and their guest before, during, and after their stay. The result is increased staff efficiency, more positive online reviews, and most importantly, higher ROI. Join TrustYou and Volara in this 30-min webinar to learn: How multi-channel communication methods benefit a hotel The value of cross-channel messaging through Voice and SMS How to create consistency across communication channels Use-cases for text and voice… read more »

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The Guest Feedback A-Z Guide For Hotels

by February 8, 2018 10:16 am Best practices

The Guest Feedback A-Z Guide for Hotels is meant to break down all of the most relevant notions that are of interest to hoteliers and other members of the industry. We included short definitions and external references to helpful resources, so you would have all the necessary knowledge to succeed in your hotel business! 

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Frasers Hospitality Improves Operations and Overall Guest Experience with the TrustYou Platform

by January 4, 2018 1:17 pm Case studies

Frasers Hospitality, the hospitality arm of Frasers Centrepoint Limited, is a global hospitality operator offering serviced, hotel residences and boutique lifestyle hotels across the globe. Frasers Hospitality started to use TrustYou’s full guest feedback platform in 2015, including its analytics and survey features in order to manage, monitor and collect guest reviews for all properties worldwide. Since the start of the collaboration, Frasers has seen remarkable improvements in the area of post-stay surveys, the number of reviews, different category scores, response rates and other with the goal to increase the overall guest experiences and level of guest satisfaction. Key improvements:… read more »


4 Easy Ways to Cater to International Hotel Guests

by December 18, 2017 2:17 pm Best practices

International hotel guests require a different approach and, when a hotel greets them on a daily basis, it’s imperative to adjust the marketing strategy and the staff capabilities, so they would fit the exact needs and expectations of travelers. In this best practice guide, you will find 4 easy - yet highly effective - ways of catering to international guests, in order to make sure your hotel has a top-preferred position, through great service and excellent reputation.

Optimize the Booking Journey for Hotel Revenue Success

by November 30, 2017 6:51 pm Webinars

How Marketing and Revenue Management Work Together to Achieve Your Hotel's Booking Goals   It's no secret that hotel bookings are the key to more revenue. Find out how the pairing of guest feedback, marketing and revenue management tools can optimize the booking experience and help boost revenue from your direct channels, ensuring your hotel remains competitive in an OTA-dominant industry. Join TrustYou, Fuel Travel, and Rainmaker in this 1-hour webinar to learn:   Whether your direct marketing channel is helping or hurting you How to improve online visibility and search rankings with review content in order to drive direct… read more »


5 Ways for Hotels to Adapt to Generation Z

by November 2, 2017 9:44 am Best practices

Times are rapidly changing and new generations of travelers are surfacing everyday. Millennials have been raved about in the last few years, but it is now time to focus on what comes next: generation Z. What makes them different and how can hotels adapt to his new faction of consumers? We have the answers in this best practice guide, plus tips and tricks on how to attract gen Z'ers to your hotel!

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Namba Oriental Hotel in Japan Shows Impressive Developments In Scores and Number of Reviews Since Using TrustYou

by October 18, 2017 6:08 pm Case studies

Namba Oriental Hotel is located in Namba, Japan, known as the center of Minami (South) area of Osaka. In January 2016, they decided to invest in TrustYou’s guest feedback platform to have a better understanding of their guest's needs.  Namba Oriental Hotel has been using TrustYou’s platform on a daily business, including Analytics and Meta-Review features. As a result, significant improvements have been noted in different key areas of the hotel. Key improvements include: The number of Google reviews increased by +788% The Trustscore improved by 4 points from 83 to 87 An 83% increase was noted in the total number… read more »

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How to Properly Reply to Negative Reviews

by September 27, 2017 3:01 pm Best practices

Dealing with negative guest reviews is not the best experience for hoteliers, but replying to them is definitely a must. With this best practice guide, you can learn the most effective ways of dealing with negative feedback and how you can turn it in your favor, in order to maintain your hotel's excellent online reputation.

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Jollyticket improves searching process through Meta-Review and widget integration

by September 12, 2017 11:20 am Case studies

The Italian-based travel portal Jollyticket integrated TrustYou’s Meta-Reviews and widgets on its website in December 2015. By collaborating with TrustYou and making use of the Meta-Review and the TrustScore, Jollyticket now offers travelers a quick and useful insight into a hotel’s online reputation. This leads to a faster and easier searching process, enabling Jollyticket to observe a higher interaction and involvement rate among their users. Read the full story of successful Meta-Review and widget integrations on Jollyticket and all resulting additional values for the travel portal here:      

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[eBook] Branding Without The Brand Name: A Hotelier’s Guide to Building Brand Value

by September 6, 2017 2:40 pm Best practices

As an independent hotelier, getting ahead without a brand name might sometimes feel like a continuous struggle. In this eBook, you will find a complete and in-depth analysis of all those strategies that you can adopt in order to thrive based on your independent hotel's status. The four chapters cover a large range of relevant topics, all of them tailored to fit your independent establishment's structure and needs: How to use what makes you different Why optimizing your website is key What focusing on your reputation can do When to put the “personal” in personalization You're just a few clicks… read more »