Resources

white-paper-communications .

Consumer Research Reveals Guest Preferences and Expectations for Direct Hotel Communication

by June 20, 2017 1:00 pm White papers

Once a traveler becomes a guest, the lines of communication open up. In this research, we sought to identify the guest’s experiences and expectations through the means of digital correspondence between guests and their overnight stay providers. This relates to the guests’ pre-arrival and on-site experiences with a hotel during the guest journey. The following results are strongly related to previous research that focused on uncovering consumer behaviors during the search process leading up to the travelers’ booking decision. Findings show: The majority of guests (80%) expect hotels to initiate contact and reach out via email 73% of guests have… read more »

Webinar-online-bookings .

Online Bookings Research: Understanding Traveler Behavior for Smarter Hotel Marketing

by May 9, 2017 4:00 pm Webinars

At the beginning of this year, the hotel industry became rich with new traveler research and insights. In three distinct traveler studies, we uncovered: the top sites where travelers search for and book hotels, what travelers see and click on when searching for hotels, and how travelers view and interact with hotel websites. In this 1-hour webinar, attendees will learn more about these traveler behaviors and discover ways to implement smarter hotel marketing as a result. The researchers at TrustYou, Fuel Travel, and Travel Tripper uncover: - Why Google presence is so important, and how to influence your hotel rankings - How… read more »

direct messaging .

How To Use Templates To Direct Message Your Guests

by May 2, 2017 11:52 am Best practices

Direct messaging is a great way of starting an easy, two-way communication between hoteliers and travelers. With these useful and time-effective templates, you can now make things even easier and increase guest satisfaction, by keeping in touch with your guests through all stages of the the travel experience: pre-arrival, welcome, on-site feedback and departure. Download our free guide for instant access to templates that you can use to direct message your guests!

Hotello TrustYou Case Study .

Client Success Story: H’Otello

by April 26, 2017 8:59 am Case studies

Our client H'Otello has been using TrustYou's guest feedback platform since 2013 to enhance the guest experience and to collect and analyze reviews. They have seen great improvements in their scores, recommendation rates and direct bookings. See for yourselves:

Google Hotel Finder .

Google Hotel Finder – 5 Ways to Step-Up Your Listing

by March 16, 2017 2:25 pm Best practices

Our latest white paper uncovered the fact that 81% of travelers use Google during their hotel search. Even more impressively, 61% use the integrated hotel finder in search listings before making a booking decision. These majorities are too hard to ignore, so we've come up with 5 concrete ways to enhance your presence on Google's hotel finder. Download the free guide for instant access to our tips!

Reporting KPIs .

How to Build Effective Reports to Track Your Hotel’s KPIs

by February 16, 2017 5:38 pm Best practices

Set yourself up for success by taking some time to build structured and effective reports. Through very little initial effort, you can be on your way to reporting the KPIs important to your hotel. The added benefits of custom features enables your hotel to easily achieve specific strategic goals. Exclusively for TrustYou customers, this best practice shows you the most effective ways to set up reports in your TrustYou Analytics account.

3-Essential-Pieces .

3 Essentials to Your Hotel Marketing Strategy

by February 1, 2017 1:00 pm Webinars

Your hotel’s bottom line is directly impacted by how guests experience your services and the unfiltered feedback they share across the internet. Having a plan to address these intricacies is fundamental to increasing your hotel revenue. In the webinar slides, learn how your current guest experience and service practices affect future revenues and how your property can implement a robust hotel management strategy to positively impact your bottom line and streamline the guest journey. Executives from StayNTouch, TrustYou, and Revcaster present: Why guest engagement, revenue management and guest reviews are fundamental to your hotel management strategy How offering guests a… read more »

hotel resolutions .

4 Simple New Year’s Resolutions for Hotels

by December 28, 2016 10:00 am Best practices

In the dawn of a new year, many of us reflect on how we can improve. Every hotel is different, but the one thing they all have in common is that they are not perfect. Make 2017 the year of guest satisfaction, guest engagement, and increased revenue. Read this best practice guide for 4 simple resolutions to help your hotel achieve success in 2017!