Resources

Optimize the Booking Journey for Hotel Revenue Success

by November 30, 2017 6:51 pm Webinars

How Marketing and Revenue Management Work Together to Achieve Your Hotel's Booking Goals   It's no secret that hotel bookings are the key to more revenue. Find out how the pairing of guest feedback, marketing and revenue management tools can optimize the booking experience and help boost revenue from your direct channels, ensuring your hotel remains competitive in an OTA-dominant industry. Join TrustYou, Fuel Travel, and Rainmaker in this 1-hour webinar to learn:   Whether your direct marketing channel is helping or hurting you How to improve online visibility and search rankings with review content in order to drive direct… read more »

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5 Ways for Hotels to Adapt to Generation Z

by November 2, 2017 9:44 am Best practices

Times are rapidly changing and new generations of travelers are surfacing everyday. Millennials have been raved about in the last few years, but it is now time to focus on what comes next: generation Z. What makes them different and how can hotels adapt to his new faction of consumers? We have the answers in this best practice guide, plus tips and tricks on how to attract gen Z'ers to your hotel!

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Namba Oriental Hotel in Japan Shows Impressive Developments In Scores and Number of Reviews Since Using TrustYou

by October 18, 2017 6:08 pm Case studies

Namba Oriental Hotel is located in Namba, Japan, known as the center of Minami (South) area of Osaka. In January 2016, they decided to invest in TrustYou’s guest feedback platform to have a better understanding of their guest's needs.  Namba Oriental Hotel has been using TrustYou’s platform on a daily business, including Analytics and Meta-Review features. As a result, significant improvements have been noted in different key areas of the hotel. Key improvements include: The number of Google reviews increased by +788% The Trustscore improved by 4 points from 83 to 87 An 83% increase was noted in the total number… read more »

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How to Properly Reply to Negative Reviews

by September 27, 2017 3:01 pm Best practices

Dealing with negative guest reviews is not the best experience for hoteliers, but replying to them is definitely a must. With this best practice guide, you can learn the most effective ways of dealing with negative feedback and how you can turn it in your favor, in order to maintain your hotel's excellent online reputation.

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Jollyticket improves searching process through Meta-Review and widget integration

by September 12, 2017 11:20 am Case studies

The Italian-based travel portal Jollyticket integrated TrustYou’s Meta-Reviews and widgets on its website in December 2015. By collaborating with TrustYou and making use of the Meta-Review and the TrustScore, Jollyticket now offers travelers a quick and useful insight into a hotel’s online reputation. This leads to a faster and easier searching process, enabling Jollyticket to observe a higher interaction and involvement rate among their users. Read the full story of successful Meta-Review and widget integrations on Jollyticket and all resulting additional values for the travel portal here:      

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[eBook] Branding Without The Brand Name: A Hotelier’s Guide to Building Brand Value

by September 6, 2017 2:40 pm Best practices

As an independent hotelier, getting ahead without a brand name might sometimes feel like a continuous struggle. In this eBook, you will find a complete and in-depth analysis of all those strategies that you can adopt in order to thrive based on your independent hotel's status. The four chapters cover a large range of relevant topics, all of them tailored to fit your independent establishment's structure and needs: How to use what makes you different Why optimizing your website is key What focusing on your reputation can do When to put the “personal” in personalization You're just a few clicks… read more »

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Fattal Hotels Increases Revenues and Direct Bookings Through TrustYou Partnership

by August 24, 2017 1:47 pm Case studies

TrustYou has powered significant online reputation improvements and positively affected the bottom line for Fattal Hotels, Israel’s largest hospitality organization. Since 2014, the hotels have achieved remarkable results using TrustYou. Key areas of improvement are: The Overall Score increased from 80 to 84 Response Rate increased from 20% to 87% Reaching certain threshold of reputation scores and boosting visibility in booking sites, resulting in an increase of up to 100% in revenue and close to 1% increase in conversion rates. The average increase has been 40% in the past two years. Download the full story here:

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The Correlation Between Post-Stay Surveys and Increased Recommendation Rates

by August 21, 2017 11:55 am Case studies

In a new study of 8,000 hotels using the TrustYou guest feedback platform, our research identified a positive relationship between hotels that send their guests post-stay surveys and those guests’ willingness to recommend the property. Hotels that had incorporated post-stay surveys into their guest experience were likely to see a 2.5% lift in their average survey scores. This has a direct positive impact on the overall score and online reputation since TrustYou’s surveys have become the most important review source for users of the TrustYou platform. Furthermore, hotels saw an impressive 4% increase in a guest’s likeliness to recommend the… read more »

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Destination Zermatt-Matterhorn sees 7% increase of conversion rate with Meta-Review integration

by August 8, 2017 11:57 am Case studies

The Swiss destination Zermatt-Matterhorn uses TrustYou’s guest feedback platform since 2012 to collect and analyze guest reviews to improve the service quality and offer as well as the overall guest experience. The use of TrustYou’s Meta-Review adds value to the accommodation offer on the destination website and helps to increase the conversion rate. Key Improvements: Share of positive reviews increased from 93.87% in 2013 to 95.35% in the first 6 months of 2016. Since integrating the Meta-Review and TrustScore on the website in 2013, conversion rate increased by 7%.   Download the full story here: