White papers

guest communication webinar

Consumer Research Reveals Guest Preferences and Expectations for Direct Hotel Communication

by June 20, 2017 1:00 pm White papers

Once a traveler becomes a guest, the lines of communication open up. In this research, we sought to identify the guest’s experiences and expectations through the means of digital correspondence between guests and their overnight stay providers. This relates to the guests’ pre-arrival and on-site experiences with a hotel during the guest journey. The following results are strongly related to previous research that focused on uncovering consumer behaviors during the search process leading up to the travelers’ booking decision. Findings show: The majority of guests (80%) expect hotels to initiate contact and reach out via email 73% of guests have… read more »

which attributes matter most

Consumer Research Identifies Which Attributes are Most Important to Travelers When Booking a Hotel

by July 1, 2015 7:39 am White papers

TrustYou, working in conjunction with Donna Quadri-Felitti, incoming Director of the School of Hospitality Management at Pennsylvania State University, developed a study to which hotel attributes have the biggest impact on travelers’ booking decisions. The study used heat-mapping technology to understand which attributes prompted hotel bookings in eight different travel contexts (business travel, family vacation, etc.).

review-highlights

Consumer Research Identifies How To Present Travel Review Content For Optimal Bookings

by February 2, 2015 7:38 am White papers

TrustYou, working in conjunction with Donna Quadri-Felitti, Academic Chair and Clinical Associate Professor at NYU Preston Robert Tisch Center for Hospitality and Tourism, developed a study to understand exactly how hotel reviews impact a website's user experience and to understand which presentation of review content (full text, aggregated visualization, or a combination of both) is easiest for travelers to consume and understand.

heatmap travelers pay more for reputation

Study Shows Travelers Willing to Pay More for Hotels With Better Travel Reviews

by September 22, 2014 3:08 pm White papers

TrustYou, in conjunction with Donna Quadri-Felitti, Academic Chair and Clinical Associate Professor at NYU, Preston Robert Tisch Center for Hospitality and Tourism, has developed a study to understand the link between reviews and hotel conversion rates and pricing. The study is the first of its kind using simulated booking engines and heat mapping technology to determine consumers’ hotel choices.