White papers

Estudio de mercado revela la búsqueda en línea de los viajeros y los comportamientos a nivel de las reservas (Disponible en inglés)

por enero 31, 2017 10:20 am White papers
¿Desea saber cómo los viajeros encuentran su hotel? Recientemente hemos recopilado una búsqueda que revela los comportamientos similares de los viajeros durante los procesos de búsqueda y reserva. Este estudio revela los factores importantes y relevantes que afectan la decisión de la reserva durante el primer paso del recorrido del Read More

Consumer Research Identifies Which Attributes are Most Important to Travelers When Booking a Hotel

por julio 1, 2015 7:39 am White papers
TrustYou, working in conjunction with Donna Quadri-Felitti, incoming Director of the School of Hospitality Management at Pennsylvania State University, developed a study to which hotel attributes have the biggest impact on travelers’ booking decisions. The study used heat-mapping technology to understand which attributes prompted hotel bookings in eight different travel Read More

Consumer Research Identifies How To Present Travel Review Content For Optimal Bookings

por febrero 2, 2015 7:38 am White papers
TrustYou, working in conjunction with Donna Quadri-Felitti, Academic Chair and Clinical Associate Professor at NYU Preston Robert Tisch Center for Hospitality and Tourism, developed a study to understand exactly how hotel reviews impact a website's user experience and to understand which presentation of review content (full text, aggregated visualization, or Read More