Digital marketing analytics

How to Build Effective Reports to Track Your Hotel’s KPIs

durch Februar 16, 2017 5:38 pm Empfehlungen

Set yourself up for success by taking some time to build structured and effective reports. Through very little initial effort, you can be on your way to reporting the KPIs important to your hotel. The added benefits of custom features enables your hotel to easily achieve specific strategic goals. Exclusively for TrustYou customers, this best practice shows you the most effective ways to set up reports in your TrustYou Analytics account.


Auf positive Bewertungen antworten

durch September 8, 2016 2:41 pm Empfehlungen

Auf positive Bewertungen antworten ist mindestens genauso wichtig, wie auf negative Bewertungen zu antworten. Indem Hotels auch positive Bewertungen beantworten, können sie potenzielle Gäste von ihrer Qualität überzeugen. Eine Studie hat gezeigt, dass 78% der Befragten es als positiv empfinden, wenn ein Hotel auf Bewertungen antwortet und sehen es als Zeichen, dass sich das Hotel um seine Gäste kümmert. Erfahren Sie in unserem Ratgeber wertvolle Tipps und Tricks zum Thema "Auf positive Gästebewertungen antworten", um Reisende davon zu überzeugen, Ihr Hotel zu buchen.


Designing Smart Surveys: A Hotelier’s Guide to Soliciting Feedback

durch August 9, 2016 11:08 am Empfehlungen

Many different ways exist to solicit valuable feedback from your guests, and there are limitless possibilities of questions to ask and answers to receive. Before setting up your survey, there are certain precautions to consider. Making the initial effort to plan the survey thoroughly will encourage more responses and provide actionable and reliable insights into your guest’s experiences. With this in mind, let’s start the process from the beginning in this e-book.


Three Features for Fixing-up your Facebook

durch Juli 27, 2016 9:20 am Empfehlungen

Facebook is a regular in the top 3 social-media sites. A hotel's Facebook page needs to not only be managed, but also to stand out from the competition. Embrace the growing list features on Facebook and make sure your hotel maximizes the conversion opportunity with these three tips covered in the "Three Features for Fixing-up your Facebook" best practice guide.


Millennials and Their Travel Needs

durch Juni 1, 2016 11:22 am Empfehlungen

Millennials have their own expectations towards hotels when it comes to traveling - and they love traveling! Some hotel brands meet their needs by changing their entire concepts or developing targeted new brands. However, there are some essential and easy ways to meet the tech-savvy and social media enthusiastic crowd. Download our free best practice guide to learn more about it.