Best Practices

International hotel guests require a different approach and, when a hotel greets them on a daily basis, it’s imperative to adjust the marketing strategy and the staff capabilities, so they would fit the exact needs and expectations…

Times are rapidly changing and new generations of travelers are surfacing everyday. Millennials have been raved about in the last few years, but it is now time to focus on what comes next: generation Z.…

Dealing with negative guest reviews is not the best experience for hoteliers, but replying to them is definitely a must. With this best practice guide, you can learn the most effective ways of dealing with…

Replying to guest reviews requires a certain strategy, even when you come face to face with a positive impression. In this best practice guide, you will learn what the proper structure of a good management…

There are so many metrics that a hotel can use to make a business decision - REVPAR, ADR, Occupancy Rates - however, focusing on these will not give you the insights needed to make an…

Direct messaging is a great way of starting an easy, two-way communication between hoteliers and travelers. With these useful and time-effective templates, you can now make things even easier and increase guest satisfaction, by keeping…

Set yourself up for success! If your hotel is online, you should be utilizing Google as a free channel to gain more bookings. All you need to do is to invest a little bit of…

In the dawn of a new year, many of us reflect on how we can improve. Every hotel is different, but the one thing they all have in common is that they are not perfect.…

The digital marketing landscape has changed significantly within the past couple of years. However, SEO (search engine optimization) continues to be a powerful and effective piece of any hotel’s marketing strategy. Optimizing your site will…