Best practices

Setting up your surveys for success

by September 28, 2014 3:00 pm Best practices

Reputation Surveys (GSS) allow you to gain valuable insight and market intelligence in order to improve services and stay ahead of the competition. Better yet, Reputation Survey responses can be distributed as reviews to your sales platforms. And more reviews = better scores, better rankings and more bookings. Chaching! Here are some tips to set your surveys up for success.

5 Inspiring examples of great hotel social media

by September 28, 2014 2:58 pm Best practices

I have a short attention span. There is plenty of research that blames social media for this. Sure, social may play a role, but I’m not about to place all the blame there. The real problem is that there is a flood of boring and often irrelevant content out there. And, with a growing email inbox, a full schedule of meetings and sunny spring weather beckoning me to come outside, I don’t have the time or patience to read through boring content. Nothing exacerbates my distaste for dull content more than logging in to [Insert The Name Of Any Social… read more »

5 Quick tips for developing your brand voice

by September 28, 2014 2:53 pm Best practices

There’s one topic that brings much anxiety to most hoteliers. I’ll give you a hint: it starts with an “S” and ends with “ocial media.” It doesn’t need to be a stressor. In fact, when used properly, social media can add tremendous value to your hotel and brand. From better customer service to advanced market intelligence to simply providing a personal touch to your brand, social media has it all. Before getting in to the ins and outs of setting up each social platform, let’s take a step back. Social media is all about connecting, so there is one key… read more »

Using surveys for market research

by September 3, 2014 11:12 am Best practices

One of the ways we humans are particularly smart is in our ability to use the same tool for multiple purposes. Really, isn’t this why we’re overrun with life hack articles about how to repurpose things like old toothbrushes and paper clips to make life easier? This may be news, but TrustYou Surveys have more uses than an old toothbrush — at least, more important uses. There’s the obvious direct guest feedback, followed by the ways they can be used to improve your travel rankings by distributing responses to your own and to third-party sites, and then there’s the market… read more »

TripAdvisor Tips & Tricks

by July 30, 2014 3:11 pm Best practices

You may have heard about TripAdvisor’s latest trip planning tool, TripAdvisor Questions and Answers. It is a platform that allows hoteliers to talk directly to travelers who have specific questions about their hotel. Currently the feature is only available in select markets for select hotels, but it will be rolling out to the rest of the world very soon. Download our Quick Guide to TripAdvisor Questions and Answers for all the info you need to ensure that your hotel is prepared and can use this platform effectively. The guide includes: What is TripAdvisor Questions & Answers and why it matters… read more »

Facebook how-to guide

by July 24, 2014 2:56 pm Best practices

We’ve preached the importance of maintaining social networks like Facebook for some time now. These platforms give hoteliers a place to engage with their guests and influential brand advocates. Many hotels, however, are not fully taking advantage of Facebook Reviews, which allow Facebook users to post a star rating and written review about a hotel or local business. To ensure that you are getting the most from Facebook Reviews, download TrustYou’s Quick Guide now. The guide includes: Why online reviews and Facebook Reviews are so important Setting up your hotel’s Facebook page so that reviews are enabled Encouraging guests to… read more »