Best practices

Using surveys for market research

by September 3, 2014 11:12 am Best practices

One of the ways we humans are particularly smart is in our ability to use the same tool for multiple purposes. Really, isn’t this why we’re overrun with life hack articles about how to repurpose things like old toothbrushes and paper clips to make life easier? This may be news, but TrustYou Surveys have more uses than an old toothbrush — at least, more important uses. There’s the obvious direct guest feedback, followed by the ways they can be used to improve your travel rankings by distributing responses to your own and to third-party sites, and then there’s the market… read more »

TripAdvisor Tips & Tricks

by July 30, 2014 3:11 pm Best practices

You may have heard about TripAdvisor’s latest trip planning tool, TripAdvisor Questions and Answers. It is a platform that allows hoteliers to talk directly to travelers who have specific questions about their hotel. Currently the feature is only available in select markets for select hotels, but it will be rolling out to the rest of the world very soon. Download our Quick Guide to TripAdvisor Questions and Answers for all the info you need to ensure that your hotel is prepared and can use this platform effectively. The guide includes: What is TripAdvisor Questions & Answers and why it matters… read more »

Facebook how-to guide

by July 24, 2014 2:56 pm Best practices

We’ve preached the importance of maintaining social networks like Facebook for some time now. These platforms give hoteliers a place to engage with their guests and influential brand advocates. Many hotels, however, are not fully taking advantage of Facebook Reviews, which allow Facebook users to post a star rating and written review about a hotel or local business. To ensure that you are getting the most from Facebook Reviews, download TrustYou’s Quick Guide now. The guide includes: Why online reviews and Facebook Reviews are so important Setting up your hotel’s Facebook page so that reviews are enabled Encouraging guests to… read more »

Social media photo cheat sheet

by September 28, 2013 3:09 pm Best practices

Thankfully, most visual content uploaded on social media channels is resized automatically. However, there are situations when that does not happen and, if your image does not have the correct dimensions, it might get downsized or contorted. As a business that wants to look its best everywhere, you want your social media profile to be FLAWLESS. For that, we created a quick cheat sheet highlighting the various dimensions you should be using for your different social media background photos. Use it wisely!

5 Quick tips for Pinterest

by September 28, 2013 2:54 pm Best practices

I’m a visual person. Put too much text in front of me, and my eyes glaze over. Give me a picture, and you’ve got my attention. Why is this? Some research shows that we are able to process images 60,000 times faster than text, so it is easier to grab the attention of those with even the shortest attention span. Perhaps this is why photo/video sharing networks like Pinterest have become so popular, especially among us visual learners. Savvy hoteliers are also taking note of these visual platforms. If you want to join the photo fun but need some tips… read more »

A hotelier’s guide to responding to reviews

by December 18, 2012 2:50 pm Best practices

We recently gave plenty of reasons why collecting more reviews is important. In a nutshell, more reviews equates to more revenue. Now, let’s take things one-step further; after receiving reviews, how should hoteliers react? Responding allows hoteliers to leverage its reviews into even more – more satisfied guests, more reviews and more bookings. One of the biggest benefits of responding is more reassured guests, as they see management is listening and cares; which has a ripple effect on reputation, revenue and positive word of mouth. Yet, 68% of hotels don’t respond. We created this best practices guide to help this… read more »

A hoteliers guide to more reviews

by November 27, 2012 2:56 pm Best practices

More Reviews = More Revenue We’ve been talking about the importance of reviews for years. With more than 80% of travelers reading reviews prior to making a booking decision, hotels must pay attention to guest opinions to stay ahead of the game. It’s not optional. It’s of upmost importance. Quite simply put, more reviews equates to more revenue. It turns out, the quantity of reviews a hotel receives has a very big impact on a hotel’s revenue. More reviews give hotels better overall review scores, higher room rates and more visibility for future guests. Encouraging more reviews is crucial for… read more »