Best practices

Social media photo cheat sheet

by September 28, 2013 3:09 pm Best practices

Thankfully, most visual content uploaded on social media channels is resized automatically. However, there are situations when that does not happen and, if your image does not have the correct dimensions, it might get downsized or contorted. As a business that wants to look its best everywhere, you want your social media profile to be FLAWLESS. For that, we created a quick cheat sheet highlighting the various dimensions you should be using for your different social media background photos. Use it wisely!

5 Quick tips for Pinterest

by September 28, 2013 2:54 pm Best practices

I’m a visual person. Put too much text in front of me, and my eyes glaze over. Give me a picture, and you’ve got my attention. Why is this? Some research shows that we are able to process images 60,000 times faster than text, so it is easier to grab the attention of those with even the shortest attention span. Perhaps this is why photo/video sharing networks like Pinterest have become so popular, especially among us visual learners. Savvy hoteliers are also taking note of these visual platforms. If you want to join the photo fun but need some tips… read more »

A hotelier’s guide to responding to reviews

by December 18, 2012 2:50 pm Best practices

We recently gave plenty of reasons why collecting more reviews is important. In a nutshell, more reviews equates to more revenue. Now, let’s take things one-step further; after receiving reviews, how should hoteliers react? Responding allows hoteliers to leverage its reviews into even more – more satisfied guests, more reviews and more bookings. One of the biggest benefits of responding is more reassured guests, as they see management is listening and cares; which has a ripple effect on reputation, revenue and positive word of mouth. Yet, 68% of hotels don’t respond. We created this best practices guide to help this… read more »

A hoteliers guide to more reviews

by November 27, 2012 2:56 pm Best practices

More Reviews = More Revenue We’ve been talking about the importance of reviews for years. With more than 80% of travelers reading reviews prior to making a booking decision, hotels must pay attention to guest opinions to stay ahead of the game. It’s not optional. It’s of upmost importance. Quite simply put, more reviews equates to more revenue. It turns out, the quantity of reviews a hotel receives has a very big impact on a hotel’s revenue. More reviews give hotels better overall review scores, higher room rates and more visibility for future guests. Encouraging more reviews is crucial for… read more »