Best practices

seo best practice

The ABCs of SEO

by December 2, 2016 9:42 am Best practices

The digital marketing landscape has changed significantly within the past couple of years. However, SEO (search engine optimization) continues to be a powerful and effective piece of any hotel’s marketing strategy. Optimizing your site will help you gain better rankings in search engine results, which results in higher clickthrough rates and, ultimately, to more customers and revenue. Download the full best practice guide to uncover 5 simple tips to improve your SEO marketing practices!

positive guest reviews

Responding to Positive Guest Reviews

by September 8, 2016 2:35 pm Best practices

Think it's only important to respond to negative guest reviews? Think again! By responding to positive reviews, hotels are able to produce more good will with future travelers looking to book.  In a consumer research study, 78% of respondents said that seeing a management response makes them feel that a hotel cares about its guests. And 68% said that they are more likely to book at a hotel with management responses over a comparable hotel with no responses. Build your response library by taking a look at these quick tips for building a great response to positive guest reviews.

Designing Surveys

Designing Smart Surveys: A Hotelier’s Guide to Soliciting Feedback

by August 9, 2016 11:08 am Best practices

Many different ways exist to solicit valuable feedback from your guests, and there are limitless possibilities of questions to ask and answers to receive. Before setting up your survey, there are certain precautions to consider. Making the initial effort to plan the survey thoroughly will encourage more responses and provide actionable and reliable insights into your guest’s experiences. With this in mind, let’s start the process from the beginning in this e-book.

Facebook Features

Three Features for Fixing-up your Facebook

by July 27, 2016 9:20 am Best practices

Facebook is a regular in the top 3 social-media sites. A hotel's Facebook page needs to not only be managed, but also to stand out from the competition. Embrace the growing list features on Facebook and make sure your hotel maximizes the conversion opportunity with these three tips covered in the "Three Features for Fixing-up your Facebook" best practice guide.

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Millennials and Their Travel Needs

by June 1, 2016 11:22 am Best practices

Millennials have their own expectations towards hotels when it comes to traveling - and they love traveling! Some hotel brands meet their needs by changing their entire concepts or developing targeted new brands. However, there are some essential and easy ways to meet the tech-savvy and social media enthusiastic crowd. Download our free best practice guide to learn more about it.