Best practices

ebook-branding-website

[eBook] Branding Without The Brand Name: A Hotelier’s Guide to Building Brand Value

by September 6, 2017 2:40 pm Best practices

As an independent hotelier, getting ahead without a brand name might sometimes feel like a continuous struggle. In this eBook, you will find a complete and in-depth analysis of all those strategies that you can adopt in order to thrive based on your independent hotel's status. The four chapters cover a large range of relevant topics, all of them tailored to fit your independent establishment's structure and needs: How to use what makes you different Why optimizing your website is key What focusing on your reputation can do When to put the “personal” in personalization You're just a few clicks… read more »

BP-Review-KPIs

5 Review KPIs Every Hotel Should Track

by August 2, 2017 3:44 pm Best practices

There are so many metrics that a hotel can use to make a business decision - REVPAR, ADR, Occupancy Rates - however, focusing on these will not give you the insights needed to make an impact. Instead, we have ranked some of the top undervalued key performance indicators (KPIs) that are based on guest perceptions of your hotel. With this in mind, we encourage hotels to add the following 5 guest review KPIs to their list of analyzed metrics:

direct messaging

How To Use Templates To Direct Message Your Guests

by May 2, 2017 11:52 am Best practices

Direct messaging is a great way of starting an easy, two-way communication between hoteliers and travelers. With these useful and time-effective templates, you can now make things even easier and increase guest satisfaction, by keeping in touch with your guests through all stages of the the travel experience: pre-arrival, welcome, on-site feedback and departure. Download our free guide for instant access to templates that you can use to direct message your guests!

Google Hotel Finder

Google Hotel Finder – 5 Ways to Step-Up Your Listing

by March 16, 2017 2:25 pm Best practices

Our latest white paper uncovered the fact that 81% of travelers use Google during their hotel search. Even more impressively, 61% use the integrated hotel finder in search listings before making a booking decision. These majorities are too hard to ignore, so we've come up with 5 concrete ways to enhance your presence on Google's hotel finder. Download the free guide for instant access to our tips!

Reporting KPIs

How to Build Effective Reports to Track Your Hotel’s KPIs

by February 16, 2017 5:38 pm Best practices

Set yourself up for success by taking some time to build structured and effective reports. Through very little initial effort, you can be on your way to reporting the KPIs important to your hotel. The added benefits of custom features enables your hotel to easily achieve specific strategic goals. Exclusively for TrustYou customers, this best practice shows you the most effective ways to set up reports in your TrustYou Analytics account.

hotel resolutions

4 Simple New Year’s Resolutions for Hotels

by December 28, 2016 10:00 am Best practices

In the dawn of a new year, many of us reflect on how we can improve. Every hotel is different, but the one thing they all have in common is that they are not perfect. Make 2017 the year of guest satisfaction, guest engagement, and increased revenue. Read this best practice guide for 4 simple resolutions to help your hotel achieve success in 2017!

seo best practice

The ABCs of SEO

by December 2, 2016 9:42 am Best practices

The digital marketing landscape has changed significantly within the past couple of years. However, SEO (search engine optimization) continues to be a powerful and effective piece of any hotel’s marketing strategy. Optimizing your site will help you gain better rankings in search engine results, which results in higher clickthrough rates and, ultimately, to more customers and revenue. Download the full best practice guide to uncover 5 simple tips to improve your SEO marketing practices!

positive guest reviews

Responding to Positive Guest Reviews

by September 8, 2016 2:35 pm Best practices

Think it's only important to respond to negative guest reviews? Think again! By responding to positive reviews, hotels are able to produce more good will with future travelers looking to book.  In a consumer research study, 78% of respondents said that seeing a management response makes them feel that a hotel cares about its guests. And 68% said that they are more likely to book at a hotel with management responses over a comparable hotel with no responses. Build your response library by taking a look at these quick tips for building a great response to positive guest reviews.