In The News

Improved Service for Travelers: Australia’s Gold Coast Integrates TrustYou’s Meta-Review into Destination Website

by February 1, 2016 4:01 pm In The News, Press Releases

Munich, 1 February 2016 - Travelers can now see all reviews about accommodations of the Australian Gold Coast on its destination website, summarized as a well structured overview by TrustYou. The Meta-Review is a detailed summary of all verified reviews across the world. A recently conducted study shows that summarized review content gives travelers the most useful overview of hotels compared to full text reviews. Australia’s Gold Coast attracts millions of holidaymakers from across the world each year. The Gold Coast’s accommodation offering is vast; ranging from holiday parks to apartments, holiday houses, hotels and high-end resorts.  Gold Coast Tourism… read more »

TrustYou Announces Partnership with PLP Tourism and Opens a New Office in South Africa

by January 29, 2016 11:41 am In The News, Press Releases

Munich, 29 January 2016 - Today, TrustYou announced its new partnership with PLP Tourism and its Managing Director, Ms. Thembi Kunene, to firmly establish its position in South Africa. The newly appointed partner will be representing TrustYou across the entire African continent. TrustYou’s online reputation management products and review data are used worldwide in the travel and hospitality industry. The newest addition to TrustYou’s product portfolio is TrustYou Stars, an advanced guest satisfaction survey tool that allows hotels to gain more reviews and enhance their content on Google. TrustYou’s CEO and co-founder, Benjamin Jost says “Africa is an important market… read more »

Study Reveals That Travelers Prefer Summarized Review Content Over Full
Text Reviews

by February 2, 2015 11:22 am In The News

  Consumer research identifies how sites can present travel review content to increase consumer trust and bookings   Munich, Germany and New York, USA – February 2, 2015 – New York University and TrustYou, the inventor of the Meta-ReviewsTM and global online reputation management leader, have released the results of a study on the role of reviews in the travel planning process. The study examined the preference of consumers when using reviews to make travel purchases, evaluating their time investment, confidence/trust, and mobile experience. Specifically, the study compared user experiences with review summaries versus traditional full text reviews.   The study,… read more »

Which city’s hotel cuisine reigns supreme in Southeast Asia?

by November 11, 2014 8:22 am In The News

Jakarta, Kuala Lumpur and Singapore have more in common than close proximity and easy flight connections, they’re also renowned for their distinctive culinary flavours which attract foodie-loving travellers from right around the world. Wego, the leading travel search site in the Asia Pacific and Middle East, along with big data review partner TrustYou, examined hotel culinary review comparisons for the three Southeast Asian capitals, for the past 12 months. The reviews were split into a variety of categories that received the most mentions from millions of verified guest reviews collected by TrustYou. The data is applicable to hotel restaurants, bars… read more »

The customer is NOT always right: Business strikes back with user reviews

by October 31, 2014 8:49 am In The News

In business, it might pay to keep the customer happy, but how far should you go just to keep the peace? Thanks to new technology, a bad review now cuts both ways and the peer review is increasingly a feature of everything from holidays and restaurants to cab rides and flat shares. For Bereket Hagos, who drives an Uber car in central London, the two-way street of peer reviews has democratized a process that was normally arbitrated by employers. "You just deal directly with the customer and that means there's real respect," he told CNN. Uber runs a five-star rating… read more »

ORM Meets CRM: Hotels Use Reviews to Personalize the Guest Experience

by October 20, 2014 7:56 am In The News

They seem so long ago, those days when hotels were wary of online travel reviews, largely feeling they would be open to unjust public criticism. Then, the industry shifted and began using this feedback to make the guest experience better by improving service and facilities based on guest comments. Shortly thereafter, hotels began publishing reviews on their own sites: trust in transparency. Now with the advent of ORM (online reputation management) integration with CRM (customer relationship management), the potential for hotels to truly embrace online travel reviews has come full circle, as online relationship management becomes synonymous with the highest… read more »

Study Shows Travelers Willing to Pay More for Hotels With Better
Travel Reviews

by September 22, 2014 7:06 am In The News

Dallas, TX and Munich, Germany – September 22, 2014 – TrustYou, the inventor of the Meta-ReviewTM and global online reputation management leader, working in conjunction with Donna Quadri-Felitti, Academic Chair and Clinical Associate Professor at NYU, Preston Robert Tisch Center for Hospitality and Tourism, has developed a study to understand the link between reviews and hotel conversion rates and pricing. The study, which is available here for free download, is the first of its kind using simulated booking engines and heat mapping technology to determine consumers’ hotel choices.   Here’s what hotels should know about the link between travel reviews… read more »

Munich’s Oktoberfest Confronts The Travel Tech Sector

by September 4, 2014 7:41 am In The News

TrustYou’s Inaugural Leadership Summit pits local brew with global brass New York City, USA and Munich, Germany – September 4, 2014 – TrustYou will host its inaugural travel technology leadership summit on October 2, 2014 at its European Headquarters in Munich. While the beer must conform to the Reinheitsgebot and be brewed within city limits, industry heads from around the world will convene without constraint to debate the next wave of strategic imperatives.   Following provocative roundtable discussions, participants will switch gears from soaking in their peers’ wisdom to soaking in local suds. The venue will also change to the… read more »

What Women And Men Want From Hotels

by August 28, 2014 11:31 am In The News

It’s friendly service, stiff drinks and a sweet pool for the women when they visit a hotel, while their male counterparts go for the Internet and look at the pricing of room and services. Therein lie the differences on what the male and female travellers care about most during their hotel visits, as revealed by the online reputation management tool, TrustYou. From analysis of 50 million hotel reviews to understand these differences, TrustYou found that while overall scores are similar for reviews written by each gender (i.e. women are not more critical than men, or vice versa) there are differences… read more »

Thomas Cook Signs Deal To Keep An Eye On Hotels Via Social Monitoring

by August 20, 2014 8:04 am In The News

Thomas Cook has agreed a multi-year deal with TrustYou to keep a check on the online reputation of its 45,000+ hotel partners. This agreement will enable Thomas Cook to monitor the performance hotels it has contracted, as well as search and analyse reviews from consumers about its properties. Thomas Cook says this will ensure its hotel partners are aware of the public feedback from their guests and to take corrective action (if needed) to meet the standards of the tour operator. Chief operating officer at Thomas Cook Group, Peter Fankhauser, says: “Quality assurance is a key factor in our strategy… read more »