ニュース記事

TrustYou (トラスト・ユー)、 (株)リクルートホールディングスの完全子会社へ

by June 14, 2017 6:44 am ニュース記事, プレスリリース

世界最大のクチコミ・プラットフォームを提供するTrustYou(トラスト・ユー 本社:ドイツ ミュンヘン CEO:ベンジャミン・ヨスト)は、株式会社リクルートホールディングス(本社:東京都千代田区、代表取締役社長 兼… read more »

TrustYou Extends Connect Initiative with Free Meta-Review API for Hotel Web Agencies

by November 8, 2016 3:45 am ニュース記事, プレスリリース

Munich and San Diego -  7 November 2016 - TrustYou, the world's largest guest feedback platform, announces today the expansion of their TrustYou Connect initiative, which launched last month. TrustYou will now offer free Meta-Reviews and TrustScores to hotel web agencies, allowing the agency’s customers to integrate summarized guest reviews on to their hotel websites. Agency partners gain access to guest reviews and insights in the form of Meta-Reviews via its TrustYou Connect API. This verified review data is accessible for 500,000 hotels worldwide and currently displayed on hundreds of sites, including Google, KAYAK, Hotels.com, and Skyscanner, impacting hotel bookings… read more »

Improved Service for Travelers: Australia’s Gold Coast Integrates TrustYou’s Meta-Review into Destination Website

by February 1, 2016 4:01 pm ニュース記事, プレスリリース

Munich, 1 February 2016 - Travelers can now see all reviews about accommodations of the Australian Gold Coast on its destination website, summarized as a well structured overview by TrustYou. The Meta-Review is a detailed summary of all verified reviews across the world. A recently conducted study shows that summarized review content gives travelers the most useful overview of hotels compared to full text reviews. Australia’s Gold Coast attracts millions of holidaymakers from across the world each year. The Gold Coast’s accommodation offering is vast; ranging from holiday parks to apartments, holiday houses, hotels and high-end resorts.  Gold Coast Tourism… read more »

TrustYou Announces Partnership with PLP Tourism and Opens a New Office in South Africa

by January 29, 2016 11:41 am ニュース記事, プレスリリース

Munich, 29 January 2016 - Today, TrustYou announced its new partnership with PLP Tourism and its Managing Director, Ms. Thembi Kunene, to firmly establish its position in South Africa. The newly appointed partner will be representing TrustYou across the entire African continent. TrustYou’s online reputation management products and review data are used worldwide in the travel and hospitality industry. The newest addition to TrustYou’s product portfolio is TrustYou Stars, an advanced guest satisfaction survey tool that allows hotels to gain more reviews and enhance their content on Google. TrustYou’s CEO and co-founder, Benjamin Jost says “Africa is an important market… read more »

Study Reveals That Travelers Prefer Summarized Review Content Over Full
Text Reviews

by February 2, 2015 11:22 am ニュース記事

  Consumer research identifies how sites can present travel review content to increase consumer trust and bookings   Munich, Germany and New York, USA – February 2, 2015 – New York University and TrustYou, the inventor of the Meta-ReviewsTM and global online reputation management leader, have released the results of a study on the role of reviews in the travel planning process. The study examined the preference of consumers when using reviews to make travel purchases, evaluating their time investment, confidence/trust, and mobile experience. Specifically, the study compared user experiences with review summaries versus traditional full text reviews.   The study,… read more »

Which city’s hotel cuisine reigns supreme in Southeast Asia?

by November 11, 2014 8:22 am ニュース記事

Jakarta, Kuala Lumpur and Singapore have more in common than close proximity and easy flight connections, they’re also renowned for their distinctive culinary flavours which attract foodie-loving travellers from right around the world. Wego, the leading travel search site in the Asia Pacific and Middle East, along with big data review partner TrustYou, examined hotel culinary review comparisons for the three Southeast Asian capitals, for the past 12 months. The reviews were split into a variety of categories that received the most mentions from millions of verified guest reviews collected by TrustYou. The data is applicable to hotel restaurants, bars… read more »

The customer is NOT always right: Business strikes back with user reviews

by October 31, 2014 8:49 am ニュース記事

In business, it might pay to keep the customer happy, but how far should you go just to keep the peace? Thanks to new technology, a bad review now cuts both ways and the peer review is increasingly a feature of everything from holidays and restaurants to cab rides and flat shares. For Bereket Hagos, who drives an Uber car in central London, the two-way street of peer reviews has democratized a process that was normally arbitrated by employers. "You just deal directly with the customer and that means there's real respect," he told CNN. Uber runs a five-star rating… read more »

ORM Meets CRM: Hotels Use Reviews to Personalize the Guest Experience

by October 20, 2014 7:56 am ニュース記事

They seem so long ago, those days when hotels were wary of online travel reviews, largely feeling they would be open to unjust public criticism. Then, the industry shifted and began using this feedback to make the guest experience better by improving service and facilities based on guest comments. Shortly thereafter, hotels began publishing reviews on their own sites: trust in transparency. Now with the advent of ORM (online reputation management) integration with CRM (customer relationship management), the potential for hotels to truly embrace online travel reviews has come full circle, as online relationship management becomes synonymous with the highest… read more »

Study Shows Travelers Willing to Pay More for Hotels With Better
Travel Reviews

by September 22, 2014 7:06 am ニュース記事

Dallas, TX and Munich, Germany – September 22, 2014 – TrustYou, the inventor of the Meta-ReviewTM and global online reputation management leader, working in conjunction with Donna Quadri-Felitti, Academic Chair and Clinical Associate Professor at NYU, Preston Robert Tisch Center for Hospitality and Tourism, has developed a study to understand the link between reviews and hotel conversion rates and pricing. The study, which is available here for free download, is the first of its kind using simulated booking engines and heat mapping technology to determine consumers’ hotel choices.   Here’s what hotels should know about the link between travel reviews… read more »

Munich’s Oktoberfest Confronts The Travel Tech Sector

by September 4, 2014 7:41 am ニュース記事

TrustYou’s Inaugural Leadership Summit pits local brew with global brass New York City, USA and Munich, Germany – September 4, 2014 – TrustYou will host its inaugural travel technology leadership summit on October 2, 2014 at its European Headquarters in Munich. While the beer must conform to the Reinheitsgebot and be brewed within city limits, industry heads from around the world will convene without constraint to debate the next wave of strategic imperatives.   Following provocative roundtable discussions, participants will switch gears from soaking in their peers’ wisdom to soaking in local suds. The venue will also change to the… read more »