Industry News

brand loyalty

Can Hotel Apps Build Instant Brand Loyalty?

by September 21, 2016 10:00 am , , Leave a comment

If there’s one word we’re all concerned about in the hospitality industry, it’s brand loyalty – and how to get more of it from our guests. We roll out the red carpet (figuratively and sometimes literally), try to give impeccable service, anticipate demands before they’re even made; yet we’re all still struggling with brand loyalty. Are native hotel apps the solution to finally cracking the brand loyalty problem, once and for all? First, let’s take a look at the pros and cons of native hotel apps (the ones many hotel brands have such as Starwood, Marriott, Mandarin, etc.):   Pros and… read more »

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The Growing Significance of the Mobile Concierge

by July 6, 2016 3:00 pm , , , Leave a comment

Today, technology, almost more than anything, plays a huge role in how consumers book and experience travel. Prior to our hyper-connected world, travelers relied on brands and hotel concierges to get trusted tips and tricks. Now there’s more information than travelers even know what to do with. There is an ever-growing number of mobile apps to help people get where they’re going. New mobile technology helps make it easier for business to provide information and consumers to receive it. Personalized travel is becoming the new norm and now startups want to help solve consumers' pain points. As a hotelier, it’s… read more »

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It’s Here! The Recommended Method (and Cadence) of Responding to Reviews

by May 25, 2016 2:03 pm , , Leave a comment

Over the past few years, you may have heard multiple, and often differing, opinions on how hotels should respond to online reviews. Recently, Cornell released a study that helps hotels answer the age-old question. The study found correlations between reviews and hotel revenue and that there are two key limitations on how review responses lead to revenue improvements: 1). Too many responses is worse than offering no response and 2). Consumers more appreciate responses to negative reviews. So how can hotels utilize this information to update their current response process? Here are a few tips and guidelines. Prioritizing Review Responses… read more »

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Survey shows that TrustYou is the most used program for online reputation management

by November 19, 2015 10:28 am Leave a comment

Online reviews have developed as an important marketing instrument for hotels. The right way of dealing with reviews results in a stronger customer relationship, more bookings, higher revenue and offers possibilities for better quality management.* The most convenient way to overview and manage the numerous reviews on the many different platforms are online reputation management tools. Tourismuspartner, experts for hotel reviews and online reputation, recently conducted a study with 20 hotel chains in Germany, Austria and Switzerland like Accor, Lindner and Motel One, examining the topic “How hotel chains manage the flood of reviews”. TrustYou was named as the ORM… read more »

Amazon

Is Amazon Too Late to the Fake Review Crack Down?

by October 21, 2015 9:42 am Leave a comment

Articles about how to spot a fake travel review are a dime a dozen, but in this consumer-driven, instant-access economy, the onus simply can’t be on the buyer to detect fraudulent reviews. Without the bandwidth—or let’s face it, the desire—to do the legwork, consumers will gravitate toward sources that offer the most-trustworthy reviews.   Amazon knows this. Last Friday, the company took its second round of legal action this year against fraudulent reviewers in an effort to prevent degradation of its brand—and, clearly, to keep the consumers coming. This is certainly one way to do it, though notably reactive.  … read more »

You love our hotel? Well, I really don’t care. Why Selective Hospitality is Not Okay

by January 21, 2013 4:49 pm , Leave a comment

Imagine a guest walks up to the front desk of your property and says, “I absolutely love your hotel! It has the most comfortable beds ever, your staff could not be any nicer and the meal I had last night in your restaurant was the best I’ve had in ages. Outstanding!” The person behind the front desk just looks at them and says nothing. Not a word. Complete silence. A blank stare. You would be appalled. That’s the opposite of hospitality and, in fact, it’s just downright rude. Right? (It’s a rhetorical question, don’t answer.) So why is it okay… read more »

Save time, increase accuracy. Check out our new big partnership.

by July 24, 2012 3:45 pm , Leave a comment

TripAdvisor is like the Texas of travel review sites. It is big. It is well-known. It is, at times, controversial. Despite what nay-sayers say about the site, it is a force to be reckoned with. …And we just partnered with them. This partnership provides TrustYou clients with some new and very important benefits. In the deal, TrustYou will have access to TripAdvisor’s API. This means that for the first time ever, TrustYou clients now have access to all of their TripAdvisor content, grouped, semantically categorized, and visualized in near real-time. These reviews can be analyzed with reviews from the 250+… read more »

Want more reviews on high-traffic websites? We’ve made it easier with our latest partnership.

by July 24, 2012 10:50 am , Leave a comment

Few hoteliers would dispute that reviews are a big deal. Regardless of their sentiments, the number of reviews a hotel receives has a direct impact on a hotel’s rankings on review sites and search engines like Google. Placement on these sites determines when (or even if) potential guests will find the hotel while doing research on where to stay for their next trip, meaning that placement is crucial for sales and bookings. With the help of TrustYou’s online reputation surveys, hoteliers have access to our reputation survey tools, with free, customizable surveys that can be sent directly to guests following… read more »