Hotel Tips

guest communication webinar

The Hotel Guest’s On-Site Experience – Communicating With The Guest

by July 17, 2017 5:55 am , , Leave a comment

When working in hospitality, and especially when managing a hotel, you quickly learn about the guest journey and what it implies. You probably know by now that there are three main phases that a traveler always goes through: the search and booking process, the actual stay on-site, and their post-stay impressions, which are sometimes translated into formal feedback through hotel reviews.   Since we have previously focused on the first stage, the decision making factors that influence the booking and the booking behaviours, it is now time to discuss the on-site experience and how can hoteliers make the most of… read more »

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What Comes After Millennials – Is Your Hotel Ready For Gen Z?

by June 27, 2017 12:16 pm , Leave a comment

It’s safe to assume that, in the last few years, the word “millennials” became a staple in everyone’s vocabulary. Especially when it comes to hospitality and travel, gen Y, as they are also called, is still a pretty hot topic.  Accommodations all over the world are striving to change and adapt, in order to fit the needs and expectations of millennials. After all, they are the largest cohort in history. But, as a wise man once said, the only constant in life is change, so it should come as no surprise that millennials are already becoming a thing of the… read more »

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How to make your hotel’s social media a source for travel inspiration (II) – Instagram & Pinterest

by May 30, 2017 10:07 am , Leave a comment

In our previous post, we began to dive into social media and how you, as a hotelier, can transform it into a source for travel inspiration. More specifically, we talked about how you can optimize your hotel’s Facebook and Twitter profiles, in order to make sure that they appeal to travelers and are going to be a reason for them to choose and book your hotel. Now it’s time to explore two more social media channels with very high levels of popularity: Instagram and Pinterest. Slightly different from Facebook and Twitter, these platform are all about visuals. Looking back in… read more »

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How to make your hotel’s social media a source for travel inspiration (I) – Facebook & Twitter

by May 23, 2017 9:55 am , Leave a comment

When it’s a well known fact that social media validates a brand and increases its awareness, are you sure that you are making the most out of your hotel’s social media presence? Social media allows hoteliers to bring their business forward, to advertise its strongest suits, and to communicate with travelers and/or guests, in the easiest possible way. This can result in increased bookings and ultimately, more revenue. So we’ll be talking about the most important things that you have to keep in mind when launching your hotel’s profile on Facebook and Twitter. Also, keep an eye out for our… read more »

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APIs and how to use them to increase bookings

by May 17, 2017 3:32 pm Leave a comment

Property management, customer relationship management, revenue management, reputation management, bookings management...software. These different kinds of software solutions all help hotels to guarantee a flawless booking experience, a pleasant on-site stay, and a positive online rating. Hundreds of established companies, as well as new start-ups, facilitate the hotel-guest-relations and want to become a part of a hotel’s tech stack. The ones that are most effective understand the technological requirements in a hotel ecosystem, and are using APIs to seamlessly connect their offerings to the day-to-day operations of their hotel partners. So how can hotels utilize these API connections to work more… read more »

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Direct Messaging Guests: The On-site Experience

by May 9, 2017 7:59 am , Leave a comment

We have previously talked about direct messaging, so you might already know why it’s important to not be afraid of direct messaging your guests and the do’s and don’ts of the process. And with technology driven millennials taking over, it’s also good to know that 77% of consumers with texting capabilities, aged 18-34, are likely to have a positive perception of a company that offers text messaging features. That being said, it’s time to focus on what we consider to be the best and most important stage of direct messaging: the guests’ on-site experience. There’s no time like the present,… read more »

hotel ratings

These Categories Are Most Positively and Negatively Impacting Hotel Ratings

by April 27, 2017 2:00 pm , , Leave a comment

Friendliness of staff most positively impacts hotel ratings, while bathrooms are dragging hotel ratings down most often.   Guest reviews have gone beyond simple 1-to-5 star hotel ratings. With the introduction of guest satisfaction surveys and review sites like TripAdvisor, hotel guests started leaving detailed reviews to help future travelers make decisions. Now, recent research confirms that over 95% of travelers are reading those reviews before booking a hotel. However, travelers are not the only ones who can benefit from this level of detail.   With TrustYou’s advanced text analysis, we can pinpoint positive and negative sentiments for 100+ categories… read more »

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The Importance of a Hotel’s Presence on Google

by April 19, 2017 8:27 am , Leave a comment

What would our lives be like without Google? Ever since the world wide web took over, online research has become a necessity, almost a reflex. We use it for school, for work, for our own entertainment. And to be honest, we don’t even stop and think about it. Looking up information on the web feels like the most natural thing in the world. Hospitality makes no exception. Sites like Google continue to create ways to fit into all phases of the traveler’s search-shop-buy experience. Starting as a search engine, it is now so much more than that and hotels should… read more »

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How Loyalty Programs Help Your Hotel’s Reputation

by April 4, 2017 10:10 am , , Leave a comment

  Hospitality has always been a highly competitive industry, especially nowadays - with additional options from  Airbnb and similar companies. Therefore, hoteliers need to step up their game and engage with their customers at a deeper level than ever before, through loyalty programs. This is the reason why so many hotels are investing in such programs; the name itself refers to keeping travelers loyal to a certain hotel, brand and/or service.   Why do guests join a loyalty program?   Some people find comfort in familiarity. They like to go to the same destination and therefore, they prefer booking the… read more »

hotel marketing strategy

5 Tips For Incorporating Reviews Into Your Hotel Marketing Strategy

by March 21, 2017 11:34 am , Leave a comment

In today’s business world, when taking into consideration the connectivity of people and the mobile-first society, it’s safe to say that guest feedback is the thing that can make or break your hotel marketing strategy. Especially when it comes to hospitality, reviews are something that help or harm the success of your hotel. They also either encourage more bookings or prevent travelers from booking. Excellent, good or not so great, they are all there in the virtual world, representing your hotel’s reputation. The good news is that, once you learn how to manage them, you can use them in your favor… read more »