Hotel Tips

hotel marketing strategy

5 Tips For Incorporating Reviews Into Your Hotel Marketing Strategy

by March 21, 2017 11:34 am , Leave a comment

In today’s business world, when taking into consideration the connectivity of people and the mobile-first society, it’s safe to say that guest feedback is the thing that can make or break your hotel marketing strategy. Especially when it comes to hospitality, reviews are something that help or harm the success of your hotel. They also either encourage more bookings or prevent travelers from booking. Excellent, good or not so great, they are all there in the virtual world, representing your hotel’s reputation. The good news is that, once you learn how to manage them, you can use them in your favor… read more »

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TrustYou Clients Voted on Their 3 Favorite New Features of 2016

by March 14, 2017 10:00 am , Leave a comment

When looking at the TrustYou 2016 Year in Review in more detail, we mentioned that we had a busy year with 11 product updates resulting in 40 new features to make our platform the best in the business! We’ve been busy, but this is just the tip of the iceberg! Our teams are working hard all year long to provide the best possible user experience and to offer the most useful features in the industry. We also want to understand how our clients are using our platform, so we can address their needs in future developments. At the end of each… read more »

direct messaging

5 Do’s and Don’ts of Direct Messaging Your Guests

by February 21, 2017 10:00 am , , , Leave a comment

Last week, we shared the top five reasons not to be afraid of direct messaging your guests in part one of this blog series. Now that you’re not afraid (hopefully), it’s time to actually do it: ask someone out (I mean, direct message your guests – you’ll have to read part one to understand the dating references in this piece). Before we get into our do’s and don’ts, keep this in mind: A lot of articles that focus on direct messaging talk about the basic stuff: be nice and pleasant, don’t try to up-sell in your first message, don’t be… read more »

direct messaging

5 Reasons Not to Be Afraid of Direct Messaging Your Guests

by February 14, 2017 10:00 am , Leave a comment

Welcome to part 1 of our Direct Messaging blog series!   The Valentine’s Day pressure is real. Ask anyone in a relationship and they’ll tell you that the holiday of love can induce anxiety, sleepless nights and an urgent need to run to the drug store and get some Pepto Bismol. Then you factor in being single and this holiday ends up being the worst thing that Hallmark ever created. But that’s not why you’re still reading this. You’re still reading because direct messaging your potential guests is pretty similar to dating. And just like you shouldn’t be afraid of… read more »

most romantic hotels

The Top 10 Most Romantic Hotels in the World

by February 2, 2017 3:40 pm , Leave a comment

2017 has arrived! The final belated Christmas gifts are now in the hands of their happy new owners and you have given out all your best wishes for this New Year. Now, Valentine’s Day is just around the corner! Here is another gift to give to  your partner! When doing research online, you can find many websites and articles telling you the best gifts of the year. It’s no surprise that, a romantic trip is always on the top of the list, followed by the traditional flowers and chocolates, of course! In the end, the most important thing is to… read more »

hotel website

5 Things Every Hotel Website Should Feature for a Better UX

by January 31, 2017 10:00 am , Leave a comment

Designing a hotel website is like preparing for a first date – you don’t get a second chance to make an impression. While us ladies may take hours to get ready for a date (the hair, the nails, the outfit, and everything else), many guys just literally roll out of bed. Or they claim they don’t, but that’s what it looks like, from their disheveled shirt to their scruffy beard and mismatched socks. You may try to give the guy a fair shot, but he’s already bet the odds against him when he shows up looking like that. I don’t want… read more »

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Motel One Fulfills Guest Expectations with Guest Satisfaction Surveys

by January 19, 2017 2:35 pm , , Leave a comment

Post-stay feedback surveys are one of the most effective feedback channels and are the easiest way to get direct insights about guest experiences.* In early 2016, TrustYou collected data from over 4 million reviews and found out that nearly half of all hotel reviews are solicited by the hotels themselves. Here is the break down: 44% - Surveys collected by hotels 41% - Online Travel Agencies 15% - Travel Sites and Social Media TrustYou client, Motel One, began utilizing the guest feedback platform and survey solution back in 2013. They sought to prove that a budget-friendly, unique, and consistent hotel… read more »

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Unusual, Unique, and… Underrated: Europe’s Hidden Hotel Gems

by December 15, 2016 9:06 am , Leave a comment

Looking for some travel inspiration in 2017? TrustYou took a look at some of Europe’s most popular cities and identified the most underrated hotels. According to traveler reviews, these are the hotels worth checking out on the next trip to Rome, Madrid or Paris! The list is based on a mix of the TrustScore, a scoring system that TrustYou has created for hotels based on more than 100 categories, and hotel popularity. TrustYou analyzed only hotels with reviews in the past 24 months and identified less popular hotels as those with  review counts lower than 10% of the threshold. Based… read more »

amazon go

What Hotels Can Learn from Amazon Go

by December 13, 2016 10:00 am , , Leave a comment

Last week, online retail giant, Amazon, wowed the internet community when they released this preview of their new shopping innovation, Amazon Go. The concept is a “Just Walk Out” shopping model that allows customers to buy what they need without having to stand in a checkout line. The news filtered through most major news outlets, all with the collective opinion that Amazon was changing retail stores as we know them today. While the technology can be complicated, most critics agree that customer demand for this type of shopping experience will rise. But why does this shake-up in the retail space also important for… read more »

guest survey response rates

How Hotels Can Increase Guest Survey Response Rates

by November 29, 2016 10:00 am , Leave a comment

Guest feedback is essential to any service-based business, so it’s no surprise that hoteliers are always looking to encourage guest reviews via guest surveys. Reviews offer unparalleled insight to your guests’ experience. If you want to increase your guest survey response rates, take the time to reduce barriers to entry and increase efficiency. From post-stay emails to incentives, there are a few easy-to-implement ways to get the most out of your efforts.   Make it Simple and Easy   First, hotels should remove as many barriers to entry as possible for guest survey responses. Guests are far less likely to leave… read more »