Latest Posts

100 Million Reviews and Counting: A Look At Reviews, Revenue and The Reputation Machine (infographic)

Reputation Machine Infographic

At TrustYou, we talk a lot about the importance of reviews and online reputation management, from understanding the semantics of reviews to our revamped definition of SEO to how your reputation impacts your bottom line, and everything in between.   And we know we aren’t the only ones. Almost daily, great new stats are released that affirm our point … ▸ Read more

What About the Me Generation? Travel, Social Media and Baby Boomers

While I’m on the topic of generational marketing, let’s talk for a minute about Baby Boomers (49-67 years old). While Millenials may outnumber them, Baby Boomers are one big and busy generation. Marketing travel to retirees is a whole different ball game now, because it’s clear Boomers don’t know what old school retirement is. Many … ▸ Read more

TripAdvisor launches hotel metasearch : Here’s why it matters

Yesterday I was doing some research, and I ran across a fellow travel/social media blogger who argued that TripAdvisor isn’t all that useful. For me, that one’s a head scratcher. He argued that travelers have different measures of what makes a good hotel and that there are false reviews. While it’s true that one traveler’s … ▸ Read more

The Art of Listening: One Hotelier’s Secret to Perfect Reviews

Several years ago when I was doing research for a trip to Tuscany, I was surprised to find that the hotel with an impeccable, full-five-circle rating was a four-room bed and breakfast. Seriously, there wasn’t a single disparaging comment. Sure, the views were amazing and the rooms were spacious and well decorated, but what stood … ▸ Read more