Latest Posts

How The Traveler Search-Shop-Buy Experience Can Be Improved with
True Personalization

Integrating review data into Search and CRM not only enhances travel planning, it’s also a recipe for truly exceptional guest service—a start to finish enhancement. Imagine a frequent business traveler is planning his family Christmas vacation in, say, New York City. He visits a handful of travel sites on a mission to find a family-friendly, … ▸ Read more

Personalizing the Travel Search: How Structured Hotel Review Data Leads to
Happier Travelers

An overdue evolution is happening in hotel search. Frankly, it’s hard to imagine how travelers tolerated the rudimentary search capabilities that have been available to them up to now. Doesn’t searching for a “hotel in downtown Miami” seem archaic when the travel industry has so much more information to work with? For instance, it’s entirely … ▸ Read more

Do Travel Reviews Have An Impact on Hotel Conversion Rates and Pricing?

heatmaps

Anecdotally, most hoteliers will agree that reviews and online user-generated content are important for business. Quantifying this importance, however, is often difficult. We recently developed a study together with Donna Quadri-Felitti, Academic Chair and Clinical Associate Professor at NYU, Preston Robert Tisch Center for Hospitality and Tourism to better understand the effect that online reviews … ▸ Read more