Latest Posts

Before Redesigning the Lobby, Find Out What Business Travelers Really Want

“Consumer Research Identifies Which Attributes Are Most Important to Travelers When Booking a Hotel,” White Paper Downloadable Here

Many brands have been fast at work inventing new approaches to stay ahead in an über-connected business travel world that is increasingly populated by Millennials. Everything from social media concierges and virtual cocktail bars to communal lobbies and apps connecting travelers in the same hotel have come on the scene. While catering to connected business … ▸ Read more

Understanding Which Hotel Attributes Prompt Travelers to Book

Heat map

Review data has a significant impact on travelers’ booking decisions. In fact, 95% of travelers read reviews, according to a recent TrustYou study. But what hotel attributes mentioned within reviews actually prompt a traveler to book? We’ve worked in conjunction with Donna Quadri-Felitti, Director of the School of Hospitality Management at Pennsylvania State University to … ▸ Read more