Tag Archive: independent hotel

Independent Hotel Guide

The Independent Hotel Series – Part IV: Putting the “personal” in personalization

by October 26, 2017 9:48 am

We have made our way to the last part of our Independent Hotel Series, the extension of our latest eBook: Branding Without The Brand Name - An independent Hoteliers Guide To Building Brand Value. Up until now, we talked about how an independent hotel can make the most out of its non-branded status, through finding and marketing what makes it different, carefully working on the SEO, mobile optimization and everything that technology throws its way and also, we focused on reviews and the importance of online reputation management. Now it’s time to get more… personal. More specifically, we’ll talk about… read more »

Independent Hotel Guide

The Independent Hotel Series – Part III: Focusing On Online Reputation Management

by October 19, 2017 10:05 am

When it comes to an independent hotel, you might not be able to rely on a prestigious name or a complex structure, to boost your popularity, but this doesn’t mean that you can’t have a spotless reputation. We all know by now that reputation is something that can make or break a business and entrepreneurs, businessmen and hoteliers who ignore the audience’s feedback and impressions don’t get too far. In our latest eBook, Branding Without The Brand Name - An independent Hoteliers Guide To Building Brand Value we designed the third chapter around this very subject. Reputation management is our… read more »

Independent Hotel Guide

The Independent Hotel Series – Part II: Optimizing Your Website

by October 12, 2017 9:48 am

Last week we started our Independent Hotel Series, as an extension of our latest eBook: Branding Without The Brand Name - An independent Hoteliers Guide To Building Brand Value. In the first part of the blog series we discussed why it’s crucial for independent hoteliers to acknowledge what makes their hotel stand out in a highly competitive market and how to make sure that the best traits and features of the hotel contribute to the traveler’s booking decision process. Now it’s time to talk about your hotel’s virtual business card: the website. It’s no secret anymore that we live in… read more »