Why hotel quality should be right next to price as a KPI in 2022
Revenue management is in firm focus for hoteliers as the travel industry starts to recover in many regions. Yet, if quality measurements are not given the same priority over the pandemic recovery period, it could have serious consequences for hotels. Hotel quality has become as imperative as price in terms of influencing the guest decision and the perceived value of the overall experience. At TrustYou, our reputation management and semantic analysis data show that guests have become more critical of quality standards. Hotels will need to stay on trend with the data in order to position themselves for the future.… read more »