Tag Archive: feedback
If addressing guest feedback keeps you up at night, why not get inspiration from some of the best? Here are five examples of hotel managers responding to reviews like stars. It’s no longer a matter of debate - in the world of hospitality, guest reviews have a signficant impact on a hotel's reputation and future bookings. That's why it is crucial for hotel managers to respond to reviews with professionalism, empathy, and promptness. In this blog, we will explore five exceptional examples of hotel managers who have mastered the art of responding to reviews and turned potentially negative experiences into… read more »
We all know by now that the “new year, new me” mantra rarely survives past January. In our personal lives, after the year we’ve had - or better yet, survived - 2021 might not bring many certainties. In business, however, we at TrustYou make sure that, no matter the twists and turns in the travel scene, our products and solutions are always evolving, and always delivering exactly what you need, when you need it. The Analytics feature of the TrustYou platform is rising in relevance and importance during the crisis months, when insights and hard data have the power to… read more »
Keeping a close eye on your hotel’s reputation and performance should always be a priority. In times of crisis, tracking, reporting, and getting an inside view into your guests’ experience becomes even more important. The only way for hoteliers to know where they stand and where they’re headed is to analyze where they’ve been. Proper quality management is what separates successful hotel businesses from the rest and as travelers become more selective and cautious, the quality of a hotel’s services will weigh heavily on the overall equation. As a people-centric business, hospitality is built on a solid foundation of guest… read more »
The entire world is on standby. After unprecedented halts in travel and hospitality, the dim light at the end of the tunnel is getting a little brighter. For most of the hotel industry, this means a boost in motivation as businesses prepare to reopen. Many things will have to change in a post COVID-19 world and travelers themselves will be rather different than before - more cautious, more selective, and way less adventurous (well, at least for a while). This is why hoteliers need to focus their efforts on anticipating the upcoming needs and expectations of their future guests and… read more »
Given the COVID-19 situation, we are now witnessing one of the biggest crises and the most severe decrease in the number of bookings for vacations, business trips, and everything in between. For online travel agencies (OTAs), travel management companies, or other third-party booking platforms, the current situation can have consequences just as severe as for hotels. In the midst of these uncertain and trying times, two things are becoming clear: one, that the world will eventually travel again and two, that travel will be significantly different. From the booking journey to traveler behavior and the actual stay, it is safe… read more »
While unfortunate, slumps and crises do happen in the travel industry, often with severe consequences. Low occupancy rates, loss of revenue and even motivation are all real effects that can impact your hotel business. We know that trying to see the positive in each negative situation is not always realistic, however, there are certain strategies that can help you keep your head above the water even in the midst of a crisis as serious as the Coronavirus (COVID-19) outbreak. Here’s what you can do to keep your guests calm and engaged, your staff motivated, and your reputation unharmed. Prioritize safety… read more »
Business is booming for corporate travel. The industry has been on a constant rise and is predicted to be a section of high growth within the travel sector. Business trips are now showing up in many job descriptions and employees are beginning to spend more on such trips every year, acknowledging their importance and impact. In fact, between 2016 and early 2019, average travel spending more than doubled, which shows an uprising trend and a great business opportunity for travel management companies. GBTA forecasts that travel spending will expand to $1.7 trillion by 2022. This, along with the imminent rise… read more »
by Catalina Brinza
December 4, 2019 8:37 am
Technology
It’s no secret that revenue is every hotelier’s ultimate goal. Nor should it be shameful or kept behind closed doors - it’s a business, after all, and we’re in it for profit. However, the fact that hospitality is one of the most people-centric fields of business is something that should be in every manager’s mind, at every step of the way. More often than not, a hotel’s success rate lays in its customers, in their positive experiences and impressions. And nothing leads to revenue faster than great feedback derived from quality services. But how do you know exactly what your… read more »
The face of hospitality is constantly changing and travelers are changing with it. Traditional accommodations have always been and are likely to remain extremely popular, however, the hospitality sector has welcomed the sharing economy once Airbnb made its debut on the market. If we’re to simplify things, we are basically talking about more competition for hotels. The good news is, there’s an audience for everything and hoteliers can definitely hold on to their competitive advantage, as long as they keep up with travelers’ demands and expectations. So what can you learn from the sharing economy and what should you borrow… read more »
Let’s get straight to business. Direct bookings are every hotelier’s goal in terms of reservations and revenue. While distributing your hotel listing on third parties is unavoidable these days, the best-case scenario is still the one in which travelers book direct and save you the commission. Still, many hoteliers sometimes struggle to increase their number of direct bookings. This can be caused by a lack of visibility of the topic, a faulty direct booking program, or the improper optimization of certain features and listings. Small details that are easily overlooked can be turned into solid strategies of encouraging direct bookings… read more »
The whole point of travel is to not stay in the same place. Guests check in and check out, travelers come and go, people are always on the move. What really differentiates a successful hotel business lies in its recurring guests - the loyal ones that keep coming back for more. Guest loyalty is one of those inexhaustible topics that is always on any hotelier’s list of top priorities. Besides being a solid strategy of engagement with travelers and building trust, loyalty programs can be interlinked with direct bookings, one of the industry’s constant goals. Direct bookings lead to more… read more »
There are two things that you need to be aware of when working in today’s hospitality business. One, your time is precious. Two, Google guest reviews are your golden ticket to gaining back more of that time. There has been a lot of buzz over the last few months regarding Google’s entrance in the online reputation sector for hotels. Google is estimated to receive more reviews than any other individual source and 63% of consumers actively read these reviews. It’s becoming obvious that Google has slowly but surely become one of the most reliable and popular review sources. So how… read more »
