Posts Récents

Wisdom for Hoteliers – from MITSloan Management Review

par novembre 20, 2011 11:00 Leave a comment

A couple weeks ago, we read an enlightening article from the MIT Sloan Management Review – and we think the new research on online reputation and influence management holds valuable lessons for our hotelier clients. [...](Englisch) A couple weeks ago, we read an enlightening article from the MIT Sloan Management Review – and we think the new research on online reputation and influence management holds valuable lessons for our hotelier clients. [...]

TrustYou conquers the japanese market

par octobre 23, 2011 5:48 Leave a comment

Available in Ten Languages, ReviewAnalyst Brings Clarity to Guest Comments and Recommendations on Sites Across the Internet MUNICH, GERMANY, October 14th, 2011 - TrustYou, the market leader in social media monitoring and semantic technologies for the online reviews and social commerce space, announced today that Solare Hotels & Resorts Co. Ltd. is using TrustYou ReviewAnalyst to capture and analyze guest comments and recommendations across the Internet. TrustYou ReviewAnalyst leverages semantic search to gather and analyze the sentiment in recommendations on social media sites like Facebook, Twitter and Mixi including Rakuten Travel, Japan’s major hotel reservation website Solare Resorts and Hotels include more than 70 properties in Japan,… Lire plus »

TrustYou Goes Balearic – Interview with Starwood Mallorca

par octobre 14, 2011 5:04 Leave a comment

A couple weeks ago, we took the opportunity to interview one of our favorite customers - Starwood Hotels and Resorts in Mallorca. Check it out! Having used TrustYou Analytics since a year ago, what benefits have you obtained with the tool? After a year using TrustYou Analytics as a main tool to monitor and analyze our online reputation, we must say the main benefit has been a vast increase in our efficiency with social media in our hotels. Using TY Analytics we can react faster, as time is a deciding factor when interacting in the social space. What’s the main reason to… Lire plus »

TrustYou and Review Analyst merge to become the new number 1 in the world for reputation management

par septembre 21, 2011 12:02 Leave a comment

We're thrilled to announce that the recent strategic partnership with US-based Review Analyst is transitioning into a full merger. Together, we are the world's largest and most international social media monitoring provider for hotels and restaurants! Check out the press coverage: New York Times Washington Post TechCrunch Tnooz VentureBeat

Rain of stars for Bavaria’s hotel sector

par septembre 9, 2011 4:05 Leave a comment

Here at TrustYou, we're proud of having our software not only trusted by individual hotels, but also by rating organizations. The German Hotel and Restaurant Association (DEHOGA) first announced cooperation with us a few months ago, and here is now recent news that the Bavarian chapter of the association uses our software to aid in their decision making for the star classifications. The following text was exerpted from a German-language press release from September 9th, 2011, titled "Sterneregen für Bayerns Hotellerie" "Today Bavaria’s Economics Minister Martin Zeil and N. Ulrich Brandl, the president of the Bavarian Hotel and Restaurant Association… Lire plus »

Tips and Tricks: TrustYou’s Weekly Digest // Week of September 5th 2011

par septembre 8, 2011 2:40 Leave a comment

Welcome to our weekly digest, where we give you some essential reading to keep you up with the state of the art in the online hotel marketing space. Enjoy! Underscoring the importance of online hotel reputation management (by Bryan Payea) Take a look at this article, which is a spinoff of a webinar between Tnooz and TripAdvisor’s head of industry relations Bryan Payea. It serves as a great reminder and reinforcement of the fact that hotels need to be actively involved in managing their online reputation. How much exactly should a hotel invest in Internet marketing in 2012? (by Vizergy)… Lire plus »

Tips and Tricks: TrustYou’s Weekly Digest // Week of August 8th 2011

par août 11, 2011 2:28 Leave a comment

Welcome to our weekly digest, where we give you some essential reading to keep you up with the state of the art in the online hotel marketing space. Enjoy! How to use social data (and how not do) (by Nate Elliott) In the current Internet landscape, the amount of social data out there can be downright intimidating. But to really be effective in gauging your services to your customer, you must listen. Here at TrustYou, we help you listen...and Nate Elliott here discusses what to do with what you hear. Talking Right on Twitter: How to Optimize Your Content (by… Lire plus »

Tips and Tricks: TrustYou’s Weekly Digest // Week of July 25th 2011

par août 3, 2011 12:16 Leave a comment

Welcome to our weekly digest, where we give you some essential reading to keep you up with the state of the art in the online hotel marketing space. Enjoy! Consumers Trust No One...Except Themselves (by yours truly) First off is, of course, a plug for our own series on “The Future of Social Media” - a blog series about how we here at TrustYou think social media is going to affect the hotel space over the next three years. The first two posts are online, and the first one is linked below. Check it out! Booking Patterns of Independent Hotels… Lire plus »

The Future of Social Media, Part Two: So Naturally, You’ve Got to Know Your Customer

par juillet 28, 2011 6:00 Leave a comment

[This is the second part of a three part series this week about the near future of social media, and what it means for hoteliers.] With more voices in the “conversation” of the Internet, generating more content than ever, this veritable “information chaos” we introduced in the last post will grow. Yet in order for the Internet to continue working, the Internet will begin to reduce and simplify this chaos on its own. The focus in maintaining this chaos will begin to shift away from enabling users to find the most relevant information, as in a traditional search mentality. The… Lire plus »

The Future of Social Media, Part One – Consumers Trust No One…Except Themselves

par juillet 25, 2011 2:31 Leave a comment

[This is the first part of a three part series this week about the near future of social media, and what it means for hoteliers.] The next three years - just like the last three years - are going to be full of landmark changes in the Internet itself, and the ways in which humans relate to the Internet at large. Social media, even as a constantly repeated and oft-misunderstood buzzword, describes the diversity of Internet technologies that enable humans to relate information about themselves to the Internet. This definition goes beyond Facebook and Twitter; social media encompasses almost any… Lire plus »